WIFT Cap Solutions - Business Analyst - Salesforce (8-12 yrs)

Roles and Responsibilities :

- Present internal executive-level Salesforce platform demonstrations, and run through all features (i.e. content builder, journey builder, etc.) upon request.

- Set up and configure data models.

- Develop scalable solutions based on business objectives, marketing metrics, and tech requirements.

- Design platform configuration and data feeds to run effective automated email campaigns.

- Act as a hands-on consultant on wide-scale projects including email marketing campaigns, customer service solutions, data segmentation, customer journey, and such.

- Identify and troubleshoot platform and data feed-related issues.

- Advise teams regarding the latest tech innovations, new business initiatives, third-party solutions, and effective email templates.

- Optimize internal processes based on team requests, opportunity gaps, and business requirements.

- Communicate project initiatives to relevant stakeholders

Skills :

- Experience with Salesforce Financial Services Cloud

- Solution design

- Knowledge of opportunity and account management

- Relationship tree creation and maintenance

- Experience with marketing cloud manager

- Experience with third party products integration (e.g. Loopio, Sirion, Conga) is a bonus and good to have

- Data segmentation, optimization, and management

- Scripting and query

- Knowledge in Javascript and Ampscript is a bonus

- Multi-channel subscriber management

- Digital marketing knowledge

- Web analytics

- Project management

- Basic knowledge in HTML, CSS, SQL