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3 WDsoft Jobs

Digital marketer - SEO Specialist

WDSOFT Advertising Branding Digital Marketing

2-3 years

Pune

1 vacancy

WDsoft

posted 3mon ago

Job Role Insights

Key skills for the job

Digital Marketing Data Analytics SEO Social Media Marketing Analytical Chemistry Google Analytics

+ 4 more

Job Description

WDSOFT Creative Agency is looking for a proactive and skilled Digital Marketer with a specialisation in SEO to join our dynamic team.

Education: bachelors degree in Marketing, Communications, Business, or a related field, or equivalent work experience.

Requirements:

Experience: 2-3 years of hands-on experience in digital marketing with a strong focus on SEO Content Marketing .

Technical Skills: Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar.

SEO Knowledge: Strong understanding of on-page and off-page SEO techniques, keyword research, and technical SEO.

Analytical Skills: Ability to analyse marketing data, generate insights, and make data-driven decisions. Good understanding of Marketing metrics and their relationships.

Communication: Excellent verbal and written communication skills.

Team Player: Ability to work collaboratively within a team environment.

Problem-Solving: Strong analytical and problem-solving skills.

Availability: Must be able to start immediately.

Technical SEO Skills:

Conduct comprehensive technical SEO audits to identify issues affecting website performance and search engine rankings.

Optimise website structure, including URL structure, sitemaps, and site architecture for better crawlability and indexing.

Ensure proper implementation of structured data (Schema Markup) to enhance search visibility.

Improve site speed, mobile usability, and overall site performance using tools like Google PageSpeed Insights, GTmetrix, and Lighthouse.

Monitor and resolve issues related to crawl errors, broken links, and 404 errors.

Manage and optimise robots.txt files and XML sitemaps to ensure proper search engine indexing.

Conduct regular website checks to identify and fix any canonicalization issues, duplicate content, and redirects.

Optimise on-page elements such as meta tags, headings, and alt attributes to align with SEO best practices.

Collaborate with web developers to implement technical SEO recommendations and ensure SEO best practices are followe'd during site redesigns or migrations.

Monitor and analyse website performance using Google Search Console, Google Analytics, and other SEO tools.

Stay updated on the latest technical SEO trends, algorithm updates, and best practices.

Conduct competitor analysis to identify opportunities for technical SEO improvements.

On-Page SEO Skills:

Conduct keyword research to identify high-impact keywords and integrate them effectively into content.

Optimise page titles, meta descriptions, and header tags (H1, H2, H3) to enhance relevance and search visibility.

Ensure content quality and relevance by creating and updating high-value, engaging, and informative content.

Implement internal linking strategies to improve site navigation and link equity distribution.

Optimise images and other media by using descriptive, keyword-rich filenames and alt attributes.

Improve user experience by optimising page load times and ensuring mobile-friendliness.

Monitor and adjust keyword density and placement to maintain keyword relevance and avoid over-optimization.

Ensure proper use of schema markup to enhance rich snippets and improve search visibility.

Analyse on-page SEO performance metrics using tools like Google Analytics and Google Search Console to guide optimization efforts.

Off-Page SEO Skills:

Develop and execute off-page SEO strategies to enhance website authority and search engine rankings.

Build and manage high-quality backlinks through ethical link-building techniques, such as guest blogging, influencer outreach, and partnerships.

Conduct competitor backlink analysis to identify opportunities and gaps in the link-building strategy.

Monitor and analyse off-page SEO performance using tools like Ahrefs, SEMrush, and Moz to measure the effectiveness of strategies and make data-driven adjustments.

Create and manage content marketing campaigns that encourage natural backlinks and drive traffic from external sources.

Identify and pursue opportunities for collaboration and partnerships with relevant websites, blogs, and forums.

Stay updated on industry trends and search engine algorithm changes to adapt off-page SEO strategies as needed.

Content Marketing Skills:

Develop and implement a comprehensive content marketing strategy aligned with business goals and SEO objectives.

Create high-quality, engaging, and relevant content, including website content, Social Media, blog posts, articles, white papers, case studies, and eBooks, that resonates with the target audience.

Conduct thorough research to understand audience needs, preferences, and pain points, ensuring content is tailored to meet those requirements.

Collaborate with subject matter experts to produce authoritative and insightful content that establishes thought leadership.

Optimise content for search engines by incorporating targeted keywords and following best practices for on-page SEO.

Manage and update content calendars to ensure a consistent publishing schedule across various platforms.

Leverage data and analytics to measure content performance, identify trends, and refine content strategies accordingly.

Conduct regular content audits to identify gaps, update outdated content, and ensure a cohesive content strategy.

Stay informed about industry trends, audience behaviour, and content marketing innovations to continuously improve content effectiveness.

Social Media Management Skills:

Develop and implement a comprehensive social media strategy aligned with overall marketing and SEO goals.

Create and manage engaging content across various social media platforms, including Facebook, Twitter, LinkedIn, Instagram, and others.

Implement strategies to increase social media followers, improve engagement, and drive traffic to the website.

Collaborate with content creators to amplify brand presence and drive meaningful interactions.

Monitor industry trends, competitor activities, and platform updates to adapt social media strategies and stay ahead of the curve.

Create and maintain a content calendar to ensure consistent posting and alignment with marketing campaigns and brand messaging.

Analyse and report on social media metrics and KPIs to assess the effectiveness of strategies and make data-driven improvements.

Ensure brand consistency across all social media channels and align content with overall brand voice and messaging.

Digital Marketing Skills: PPC and Paid Social Campaigns:

Develop and manage PPC (Pay-Per-Click) campaigns on platforms such as Google Ads, Bing Ads, and other search engines to drive targeted traffic and achieve conversion goals.

Create and optimise ad copy, landing pages, and keyword targeting to maximise ROI and improve ad performance.

Conduct thorough keyword research and competitive analysis to identify high-value opportunities and refine targeting strategies.

Monitor and analyse PPC campaign performance metrics, such as CTR (Click-Through Rate), CPC (Cost-Per-Click), and conversion rates, and make data-driven adjustments to improve results.

Develop and manage paid social media campaigns on platforms like Facebook, Instagram, LinkedIn, and Twitter to drive engagement, brand awareness, and lead generation.

Create compelling ad creatives and copy tailored to target audiences and platform-specific best practices.

Implement and monitor audience targeting strategies, including demographic, interest-based, and behavioural targeting, to optimise ad reach and effectiveness.

Conduct A/B testing of ad variations to determine the most effective messaging, visuals, and formats.

Manage campaign budgets, allocate resources efficiently, and ensure cost-effective spending to achieve desired results.

Track and report on campaign performance, providing insights and recommendations for optimization and future strategy adjustments.

Additional Skills:

Analytical Thinking: Ability to analyse complex data sets and draw actionable insights to improve SEO strategies.

Problem-Solving: Strong problem-solving skills to identify and resolve technical SEO issues and other challenges.

Attention to Detail: Meticulous attention to detail to ensure accuracy in all aspects of SEO implementation.

Communication Skills: Excellent verbal and written communication skills to effectively convey SEO strategies and collaborate with team members and stakeholders.

Good Client Communication Skills: Ability to communicate clearly and effectively with clients, understanding their needs, explaining SEO strategies, and providing regular updates on progress and results.

Project Management: Strong organisational and project management skills to handle multiple tasks, prioritise effectively, and meet deadlines.

Adaptability: Flexibility to quickly adapt to changing algorithms, trends, and best practices in the SEO industry.

Research Skills: Strong research skills to stay updated on industry trends, competitor activities, and emerging SEO tools and techniques.

Collaboration: Ability to work well in a team environment, collaborating with content creators, developers, designers, and other marketing professionals.

Time Management: Efficient time management skills to balance ongoing projects, urgent tasks, and long-term goals.

Customer Focus: Understanding of user experience (UX) and customer journey to align SEO efforts with overall customer satisfaction and engagement.

Critical Thinking: Ability to critically evaluate SEO practices and make informed decisions to improve overall strategy.

Continuous Learning: Commitment to continuous learning and professional development to stay current with the latest SEO trends and technologies.

Results-Driven: Focus on achieving measurable results, such as increased traffic, improved rankings, and higher conversion rates, through targeted SEO efforts.

Why Join WDsoft Creative Agency