Digital Marketing Executive

Position: Executive

Experience Required: 2 years

Department: Digital Marketing

Location: Powai

Social Media Management:

• Develop, implement, and manage social media strategies across platforms (Facebook, Instagram, LinkedIn, Twitter, etc.).
• Create and schedule engaging content for social media channels, ensuring consistency with brand tone and voice.
• Monitor, track, and report on social media performance metrics, optimizing strategies based on insights.
• Engage with the audience through comments, messages, and relevant interactions to build a community.
• Awareness of latest social media trends, tools, and best practices.

Search Engine Optimization (SEO):

• Conduct keyword research to identify high-potential search terms and optimize website content.
• Perform on-page SEO optimization, including meta tags, titles, descriptions, and internal linking.
• Analyse competitor SEO strategies and identify opportunities to improve search rankings.
• Monitor website performance using SEO tools (Google Analytics, SEMrush, Moz, etc.), and generate reports.
• Collaborate with content creators to ensure SEO-friendly content is published regularly.

Campaign Management:

• Plan, execute, and monitor paid campaigns on Google Ads, Facebook Ads, LinkedIn Ads, and other digital platforms.
• Develop campaign strategies, set objectives, and track key performance indicators (KPIs).
• Optimize ad creatives, budgets, and targeting to achieve maximum ROI.
• Analyse campaign data and adjust strategies for continuous improvement.
• Collaborate with other marketing team members to ensure campaigns align with overall marketing goals.