Postpaid Product Manager - Marketing

Job Purpose

Achieve Revenue with the help of plans designed, upsell campaigns, promotional schemes and targeted offers, other usages and maintaining healthy realized rates

Key Result Areas/Accountabilities

Minimize Churn and Increase retention through design & execution engagement and retention schemes for Consumer Subs

Conceptualize / Develop and implement Loyalty Schemes / plans for retention and Revenues

Campaign Management

Ensure profitability of Upsell and Customer communication tools

Design Competitively priced Commercial structure for Postpaid Products - Structure and Design Postpaid Plans, UAT for the retail which are competitive in the market and help in driving acquisitions and revenue

Migration of Subs to new plans with comprehensive Communication plan

Design and Implement Promotional Schemes, quality-based suggestions on customer engagement schemes

Product Improvisation from time to time to remain Relevant. Commutation and storytelling for the product and maintain buzz in the market

Subs, Usage & Revenue Tracking

Daily, monthly tracking of key performance indicators at sub level

Design, conceptualize all Business Process along with CS Team with Improvisation from time to time to increase customer experience

Increase Visibility and Awareness in of Brands through the Postpaid Business

Design / Conceptualize along with Brand Team various communication models like Posters, banners, leaflets, other elements, etc.

Contribute to the NPS & TNPS of the circle

Analyze & suggest measures to improve Store & Manpower productivity to achieve channel Postpaid Acquisition targets including COCA Payouts.

Core Competencies, Knowledge, Experience

1. Excel/SAS/BI

2. Analytics

3. CLCM

Must have technical / professional qualifications

1. Post Graduate MBA with 3-5 years experience

2. Analytical and Data crunching skills

3. Communication and presentation skills

4. Go to market