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Vertiv

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4.0

based on 758 Reviews

117 Vertiv Jobs

Digital Marketing Specialist

Vertiv Group Corp

4.0

based on 758 Reviews

3-6 years

Pune

1 vacancy

Digital Marketing Specialist

Vertiv

posted 23hr ago

Job Role Insights

Flexible timing

Key skills for the job

Digital Marketing Email Marketing HTML Field Marketing Subject Matter Expertise International Trade

+ 4 more

Job Description

POSITION SUMMARY

The Digital Email Marketing Specialist (Customers) role requires someone with excellent technical skills, and the Digital Email Marketing Specialist (Customers) will work as the Subject Matter Expert within the global marketing automation team. The professional goal of the Email Marketing Specialist (Customers) is to deliver impactful email marketing campaigns that exceed industry benchmark standards. You understand the nuances of practical layout, copy, and imagery and how they fuse to elicit a response from the recipient in a digital world. You also are technically competent in using the necessary tools to execute and analyze email marketing campaigns. If this is you, we want you to join our online team to design and implement engaging digital content for our Partners.

In collaboration with the Customer programs team, you will select the right and most frequent data set for targeted communication based on customers interest levels or behavior. You will also use dynamic content for headers, footers, or personalization of sales/marketing contact information in emails and target-group-based content within our customer communication.

This role requires someone with excellent technical and communication skills who can interface directly with internal stakeholders across all regions to understand their needs to administer and enhance the systems accordingly. This person will serve as the "go-to" for any support the power users require, keep current on new releases and marketing automation platform solutions, and provide training to ensure consistent global standards and governance across all regions.

RESPONSIBILITIES

Supports all prospects and customers communication, including campaigns, up-sale cross-sale initiatives, product updates or promotions, and product launches.

Create and implement email sends for Vertiv marketing database.

Analysing data and results and suggesting improvements for the marcom schedule or content.

Will work closely with the Customer Program Team and, if necessary, with other stakeholders, like Field Marketing, Translations Specialists, or agencies.

Track, report, and improve all email communications.

Undertake any other duties given by the Marketing Automation Manager according to job responsibilities or in compliance with the law.

QUALIFICATIONS

Educated to degree level.

Familiar with industry best practices (email marketing, outbound/inbound marketing, demand generation etc) - optional.

Excellent verbal and written English language communication skills - able to present thoughts and ideas clearly and concisely to a senior audience.

Proven experience of successfully managing projects is desirable.

Experience with team working is mandatory.

Familiarity with email marketing systems and medium HTML/CSS skills is optional

Vision, creativity, and drive to be able to spot an opportunity for enhancement with the passion and knowledge to see this through to completion

Self-motivated, enthusiastic individual, able to be productive in multi-cultural, virtual work environments where team members might be based in different locations

Positive and adaptable approach to problem-solving

Excel spreadsheet skills

Ensure that any activity, task, and responsibility required by the role under the International Trade Compliance Regulation is managed and performed in full compliance with the Companys ITC certification program itself.

Employment Type: Full Time, Permanent

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