Content Writer & Strategist

Job Description:
As a Content Marketing Specialist, you will be responsible for creating and managing a wide range of content to promote our e-commerce software. You will work closely with our developer team to develop engaging content, execute promotional campaigns, and enhance our online presence.

Experience: 0 to 1 year

Salary: up to 25k

2 years bond

Key Responsibilities:

• Content Creation: Write and manage blog posts, and technical content, and create engaging PowerPoint presentations. Ensure content is relevant, high-quality, and aligned with our brand voice.
• Promotion: Post reviews, videos, and other promotional materials across various platforms to drive awareness and engagement for our e-commerce software.
• Social Media Management: Develop and execute social media strategies on LinkedIn, Facebook, Twitter, and other platforms. Manage posts, engage with the audience, and track performance.
• SEO Optimization: Implement and manage SEO strategies to improve content visibility and search engine rankings. Conduct keyword research and make SEO-related changes as needed.
• Audience Targeting: Identify and target the right audience for our content and promotions. Utilize analytics to understand audience behavior and adjust strategies accordingly.
• Team Coordination: Collaborate with other team members to coordinate frontend and backend changes on the website. Ensure cohesive execution of marketing campaigns and provide updates on content performance.
• Strategy Development: Create strategies and frameworks to enhance landing page performance. Build tracking and conversion funnels to improve business metrics and implement optimizations for e-commerce conversions.
• Technology Integration: Stay updated with emerging technologies and industry trends. Apply new insights to improve operations and marketing activities.
• Custom Coding: Handle customizations (HTML, CSS, JavaScript). Experience with WordPress would be an added advantage.
• Project Management: Manage timelines, resources, and priorities to ensure website updates are completed on time.

Qualifications:

• Experience in content creation, digital marketing, and social media management.
• Strong writing and editing skills with a keen eye for detail.
• Knowledge of SEO best practices and tools.
• Familiarity with social media platforms and their promotional features.
• Experience with creating and managing PowerPoint presentations.
• Ability to work independently and as part of a team, with strong organizational and coordination skills.
• Excellent communication skills and the ability to adapt content for different audiences.
• Experience in coding customizations (HTML, CSS, JavaScript) and creating tracking and conversion funnels is a plus.
• Bachelors degree in Computer Science, Information Technology, or a related field.

Preferred Skills:

• Experience in the e-commerce industry or with e-commerce software.
• Familiarity with marketing analytics and reporting tools.
• Creative mindset with a passion for digital marketing and content creation.
• Up-to-date knowledge of emerging technologies and industry trends.
• Excellent command of the English language, both written and spoken.

Perks and Benefits

• Employee Health Insurance
• PF and ESIC
• Late-night meal facility
• In-house & outdoor parties
• Cab facility available for late-night working
• Various compensations & bonuses
• No dress code
• Festival celebrations
• Employee birthday celebrations
• Cafeteria facility