Influencer Marketer

Role & responsibilities

• Conduct research to identify relevant influencers within the brands niche or industry.
• Collaborate with influencers to develop creative concepts and content ideas.
• Outreach to influencers and negotiate partnership terms, including compensation and deliverables.
• Manage execution of influencer campaigns, ensuring timelines and objectives are met.
• Monitor influencer-generated content for brand alignment and compliance with guidelines.
• Track and analyse key performance indicators (KPIs) to measure the success of influencer campaigns.
• Provide regular reporting and insights to stakeholders on influencer marketing performance.
• Stay updated on industry trends, emerging influencers and best practices in influencer marketing.

Preferred candidate profile

• Bachelors degree in Marketing, Communications or a related field.
• 3+ years of demonstrable experience in influencer marketing or digital marketing.
• Strong understanding of social media platforms, influencer trends and content creation.
• Creative mindset with the ability to develop engaging and authentic influencer campaigns.
• Excellent negotiation with relationship and time management skills.
• Detail-oriented with strong organisational and multitasking abilities.
• Effective communication and teamwork skills for collaborating with influencers and internal teams.
• Knowledge of legal and ethical considerations in influencer partnerships.
• Multilingual proficiency for effective communication in a diverse market.
• Proficiency in using social media analytics tools (like Buffer, Later, Meta Suite, etc.)