Digital Marketing Executive

Digital Marketing Executive

Company Name: ValueDx Technologies
Location: Baner, Pune (Work from Office)
Experience: 2-5 Years

Job Description:

ValueDx Technologies is looking for a passionate and creative Digital Marketing Executive to join our team in Pune. If you have a flair for SEO, video marketing, social media management, and running successful PPC campaigns, wed love to hear from you!

Roles and Responsibilities:

1) SEO & Content Marketing:

• Implement on-page and off-page SEO strategies to improve search rankings.
• Develop and optimize content for blogs, websites, and other digital platforms.

2) Video Marketing & YouTube Management:

• Create, edit, and promote engaging video content.
• Strategically grow our YouTube presence.

3) Social Media Marketing:

• Plan and execute campaigns on platforms like Instagram and LinkedIn.
• Drive engagement through creative storytelling and visuals.

4) PPC Campaign Management:

• Manage Google Ads and Meta Ads campaigns for optimal ROI.
• Monitor and adjust bids to achieve campaign goals.

5) Analytics & Reporting:

• Use tools like Google Analytics and Hotjar to monitor performance.
• Generate reports to guide future marketing strategies.

Desired Candidate Profile:

• Educational Qualification: Bachelor's degree in Marketing, Communications, or related field.

• Skills Required:
• Expertise in SEO tools (e.g., SEMrush, Ahrefs) and content management systems.
• Proficiency in video editing tools (e.g., Adobe Premiere Pro, Canva).
• Hands-on experience with YouTube and Instagram marketing.
• Strong knowledge of PPC platforms like Google Ads and Meta Ads.
• Analytical mindset with a grasp of tools like Google Analytics.

Preferred Qualifications:

• Certifications in Google Ads, HubSpot, or Facebook Blueprint.
• Experience with influencer marketing campaigns.
• Knowledge of email marketing platforms like Mailchimp or HubSpot.

What We Offer:

• Competitive salary and benefits.
• Opportunity to work on exciting projects with a talented team.
• A vibrant, growth-oriented work environment.

Join us and make a difference in the digital marketing world!