Upload Button Icon Add office photos
Engaged Employer

i

This company page is being actively managed by UpMan Placements Team. If you also belong to the team, you can get access from here

UpMan Placements Verified Tick

Compare button icon Compare button icon Compare
filter salaries All Filters

26 UpMan Placements Jobs

Category Marketing Head - Consumer Health (12-20 yrs)

12-20 years

Category Marketing Head - Consumer Health (12-20 yrs)

UpMan Placements

posted 29d ago

Job Description

We are seeking an experienced Category Marketing Head to lead the marketing strategy for our Consumer Health division, specifically in the Energy Drinks category. The ideal candidate will bring deep expertise in FMCG marketing and category marketing, with a strong focus on over-the-counter (OTC) marketing, strategic brand transitions, and business expansion across multiple channels.


Key Responsibilities:


- Develop and implement comprehensive category marketing strategies to drive growth and market penetration within the consumer health sector.


- Lead integrated marketing campaigns across offline and online channels, ensuring brand consistency and maximizing consumer engagement.


- Lead and mentor a team of 3-4 brand managers, providing strategic guidance, performance oversight, and professional development.


- Oversee the strategic transition of brands from prescription (Rx) to over-the-counter (OTC) marketing, working closely with prescription (Rx) teams to ensure smooth execution and regulatory alignment.


- Manage and optimize brand performance in both traditional retail and e-commerce channels, leveraging insights to enhance brand positioning and consumer reach.


- Foster strong relationships with creative and media agencies, ensuring the successful execution of impactful marketing initiatives.


- Drive innovation within the consumer health category by identifying growth opportunities, emerging consumer trends, and competitive dynamics.


- Collaborate cross-functionally with sales, supply chain, regulatory, and finance teams to align marketing efforts with broader business objectives.


- Implement data-driven decision-making processes, utilizing analytics and market research to optimize marketing investments and maximize ROI.


Experience & Qualifications:


- Minimum 12+ years of experience in FMCG marketing, with at least 7-8 years in over-the-counter (OTC) marketing across 3-4 different categories within the consumer health industry.


- Proven track record in executing category marketing strategies, launching new products, and managing brand transitions effectively.


- Experience leading high-impact campaigns, including digital, social media, influencer marketing, and traditional media.


- Strong background in prescription (Rx) to over-the-counter (OTC) brand conversions, ensuring seamless adaptation to direct consumer marketing.


- Expertise in managing multi-channel marketing strategies, including offline retail, e-commerce, and omnichannel platforms.


- Demonstrated leadership ability with experience managing teams and mentoring marketing professionals.


- Strong stakeholder management skills, with the ability to collaborate across departments and influence key business decisions.


Additional Skills:


- Strong network and relationships with leading creative and media agencies, ensuring impactful brand storytelling.


- Experience in market analytics, consumer insights, and data-driven decision-making.


- Ability to thrive in a dynamic, fast-paced environment while managing multiple priorities effectively.


- Passion for consumer health and a deep understanding of industry trends, regulatory guidelines, and competitive landscape.


This is an exciting opportunity for a seasoned Category Marketing Head with extensive FMCG marketing leadership expertise to drive strategic growth and innovation within a leading consumer health brand. If you have the expertise, leadership skills, and passion to make an impact, we encourage you to apply.


Functional Areas: Other

Read full job description

Prepare for Marketing Head roles with real interview advice

What people at UpMan Placements are saying

What UpMan Placements employees are saying about work life

based on 91 employees
78%
71%
62%
100%
Flexible timing
Alternate Saturday off
No travel
Day Shift
View more insights

UpMan Placements Benefits

Job Training
Work From Home
Team Outings
Soft Skill Training
International Relocation
Cafeteria +6 more
View more benefits

Compare UpMan Placements with

Aarvi Encon

3.9
Compare

Harjai Computers

3.6
Compare

Bonace Engineers

4.0
Compare

S2 Infotech

3.6
Compare

US Tech Solutions

3.8
Compare

Zyoin

3.5
Compare

SkillRecruit

4.4
Compare

New Opportunity Consultancy

4.3
Compare

Kelly Services

4.2
Compare

Lobo Staffing Solutions

4.2
Compare

Vayam Info Solutions

4.0
Compare

Xpheno

3.6
Compare

Evolve Technologies & Services

4.1
Compare

Live Connections

4.2
Compare

Prompt Personnel

3.9
Compare

Symphoni HR

4.2
Compare

Stratosphere IT Services

3.4
Compare

Alp Consulting

3.4
Compare

cFIRST

4.2
Compare

Integrated Personnel Services Limited

3.8
Compare

Similar Jobs for you

Marketing Head at Symbiosis Management Consultants

15-25 Yrs

₹ 60-90 LPA

Category Head at Zydus Wellness Products Limited

10-16 Yrs

₹ 35-80 LPA

Category Head at Lagrange Point International

14-25 Yrs

₹ 60-101 LPA

Category Head at HR Avenues

12-15 Yrs

₹ 80-100 LPA

Marketing Head at ACH Management Consultants Pvt. Ltd.

12-20 Yrs

₹ 80-100 LPA

Category Head at ABC Consultants

10-15 Yrs

₹ 70-80 LPA

Marketing Head at HiringSign

12-20 Yrs

Not Disclosed

Business Head at iTaap

12-14 Yrs

₹ 70-101 LPA

Category Lead at AKNA Management Solutions Pvt. Ltd.

12-16 Yrs

₹ 85-101 LPA

Marketing Head at Native

12-20 Yrs

₹ 50-80 LPA

Category Marketing Head - Consumer Health (12-20 yrs)

12-20 Yrs

29d ago·via iimjobs.com

Zonal Head - Insurance (12-15 yrs)

12-15 Yrs

12d ago·via iimjobs.com

Technical Lead - C++/Java (3-8 yrs)

3-8 Yrs

13d ago·via hirist.com

Manager - Channel Sales - eCommerce (4-8 yrs)

4-8 Yrs

19d ago·via updazz.com

Business Manager - Sales - Therapy (7-15 yrs)

7-15 Yrs

19d ago·via iimjobs.com

Vice President - Change Management (15-20 yrs)

15-20 Yrs

20d ago·via iimjobs.com

Recently Viewed

REVIEWS

Sumtotal Systems

No Reviews

REVIEWS

Aster Dm Healthcare

No Reviews

JOBS

Systems Plus

No Jobs

SALARIES

Jio

LIST OF COMPANIES

First Advantage

Overview

SALARIES

Jio

REVIEWS

Aster Dm Healthcare

No Reviews

REVIEWS

Aster Dm Healthcare

No Reviews

REVIEWS

Aster Dm Healthcare

No Reviews

JOBS

First Advantage

No Jobs

write
Share an Interview
How was your last interview experience?
Rate your experience using AmbitionBox
Terrible
Terrible
Poor
Poor
Average
Average
Good
Good
Excellent
Excellent