Digital Analytics Specialist

Digital Analytics Specialist

Experience: 5+ years
Salary : Upto USD 2,222 / month
Preferred Notice Period: Within 30 Days
Shift: 6:30PM to 3:30AM IST
Opportunity Type: Remote
Placement Type: Contractual
Contract Duration: Full-Time, 12 Months

(*Note: This is a requirement for one of Uplers' Partners)

What do you need for this opportunity
Must have skills required :
Conversion Tracking, Event Tracking, GA4, Shopify Product Feed Management, Shopify Third-Party Integrations, Tracking & Implementation, Google Tag Manager
Good to have skills :
Strong Attention to Detail, Supermetrics

Our Hiring Partner is Looking for:
Technical Integration Specialist who is passionate about their work, eager to learn and grow, and who is committed to delivering exceptional results. If you are a team player, with a positive attitude and a desire to make a difference, then we want to hear from you.

Role Overview Description
Technical Integration Specialist
Paid Media and Analytics
Position Overview:
The Technical Integration Specialist - Paid Media and Analytics is a pivotal role at
Webtmize, focusing on the technical foundation of digital media platforms, data
integration of integration, and analytics. This role ensures the seamless
technologies, accurate data flows, and actionable reporting insights to enable
data-driven decisions.

While not directly responsible for campaign execution, the Specialist plays a critical
role in supporting Paid Media strategies through platform configuration, tagging,
tracking, and reporting. Collaborating with the Director of Technology Integration,
Paid Media teams, and key stakeholders, the Specialist ensures consistency,
accuracy, and innovation in all technical aspects of media and analytics.

Responsibilities
Platform Configuration and Integration
* Configure and manage technical requirements for paid media platforms (e.g.,
Facebook Ads, Google Ads, and others).
* Set up and maintain integrations between digital media platforms and
e-commerce systems (e.g., Shopify, WordPress, WooCommerce) to ensure
smooth data flows and platform connectivity.
* Optimize feeds and tracking systems to support e-commerce operations,
ensuring alignment between inventory, conversions, and media platforms.

Tagging and Tracking
* Design, implement, and troubleshoot advanced tagging solutions across
platforms using tools like Google Tag Manager.
* Ensure precise tracking of e-commerce transactions, customer behaviors, and
key events (e.g., purchase funnels, cart abandonment) through tools such as

Google Analytics 4.
* Handle specialized tracking needs, including iFrame tracking, form tracking,
server-side tagging, and custom DataLayer configurations.

Data Analytics and Reporting
* Build and maintain dashboards and reports tailored for e-commerce insights,
including metrics such as ROAS, AOV, and customer lifetime value, using

Looker Studio, Google Sheets, and Supermetrics.
* Conduct detailed analysis of e-commerce data flows to identify gaps,
streamline processes, and provide actionable insights.
* Deliver reporting systems that link digital marketing performance with
e-commerce sales, offering end-to-end visibility on campaign ROI.

E-Commerce Collaboration and Strategy
* Work closely with the Paid Media and e-commerce teams to ensure seamless
integrations between platforms, such as tracking conversions, syncing product
catalogs, and implementing dynamic retargeting strategies.
* Optimize tagging and integrations to enhance personalized marketing
initiatives like product recommendations, upselling, and retargeting.
* Stay updated on trends and developments in e-commerce tracking and
measurement technologies to recommend improvements.

Technical Collaboration and Communication
* Collaborate with internal teams to ensure clear communication of technical
requirements and deliverables for e-commerce projects.
* Partner with clients and stakeholders to address technical needs for custom
e-commerce setups, providing ongoing support where needed.
* Document integrations, configurations, and workflows to ensure transparency
and ease of troubleshooting.

Process Management and Quality Control
1. Monitor and audit tagging, tracking, and data consistency across e-commerce
platforms and ensure compliance with best practices for data privacy.
2. Utilize project management tools (e.g., ClickUp) to streamline task tracking,
documentation, and progress reporting for all technical initiatives.
3. Regularly review data systems and integrations to maintain accuracy,
scalability, and alignment with business objectives.

Requirements
Education and Experience:
* Bachelor''s degree in Computer Science, Marketing, Data Analytics, or a related
field, or equivalent experience.
* 2+ years of practical experience in technical platform integration, digital
analytics, or paid media.
* Proven track record of managing integrations with e-commerce platforms
such as Shopify, WooCommerce, or WordPress.

Technical Skills:
* Advanced knowledge of the Google ecosystem (Google Analytics 4, Tag
Manager, Merchant Center, Search Console, DV360, CM360).
* Experience configuring and managing paid media platforms (e.g., Google Ads,
Facebook Ads, and others).
* Expertise in configuring e-commerce tracking and syncing product feeds.
* Strong skills in designing and implementing tracking solutions, including
server-side tagging, iFrame tracking, form tracking, and custom DataLayer
configurations.
* Proficiency in visualization and reporting tools such as Looker Studio, Google
Sheets, and Supermetrics.
* Ability to analyze and provide actionable insights on e-commerce metrics,
including conversion rates, ROAS, and AOV.
* Familiarity with web development practices (e.g., HTML, JavaScript) and CMS
platforms.
* Understanding of measurement protocols and API-based integrations with
platforms like Google Cloud, AWS, or BigQuery.

Certifications:
* Relevant certifications in Google Analytics, Google Tag Manager, or other
digital marketing tools (e.g., Meta Certified Media Buying Professional).
* Advanced e-commerce platform certifications or training are an asset.
Language:
* Proficiency in English (written and spoken); French is an added advantage.
Desired attributes and Core values
* Strong technical acumen with a focus on precision, efficiency, and scalability
in platform integrations.
* Excellent problem-solving skills with the ability to identify, troubleshoot, and
resolve complex technical challenges.
* Exceptional organizational skills, ensuring clarity and documentation of all
integration and tracking workflows.
* Effective communication skills to explain complex technical concepts to
non-technical stakeholders.
* Enthusiasm for learning and applying the latest in analytics, paid media, and
e-commerce trends.

How to apply for this opportunity

1. Register or login on our portal
2. Click 'Apply,' upload your resume and fill in the required details.
3. Click 'Start Screening,' and clear the mandatory 30-minute video screening
4. Get matched and crack a quick interview with our hiring partner.
5. Land your global dream job and get your exciting career started!

About Our Hiring Partner:
The company is a Montreal-based digital marketing agency providing consulting services to local and international businesses.
Our services include: SEO/SEM, Analytics, Data Science, Web Design and Development. As a certified Google and Meta Partner as well as Bing Ads Accredited Professional, we believe that data-driven decision-making is the key to maximizing ROI and to staying ahead of the competition. With over 11 years of experience and technical expertise, we are committed to helping our clients harness the strategic power of digital to support their long-term business goals.

About Uplers:
Our goal is to make hiring reliable, simple, and fast. Our role will be to help all our talents find and apply for relevant opportunities and progress in their career. We will support any grievances or challenges you may face during the engagement. You will also be assigned to a dedicated Talent Success Coach during the engagement.

(Note: There are many more opportunities apart from this on the portal. Depending on the assessments you clear, you can apply for them as well).

So, if you are ready for a new challenge, a great work environment, and an opportunity to take your career to the next level, don't hesitate to apply today. We are waiting for you!Digital Analytics Specialist