Digital Marketing Manager

Job Responsibilities:

Key Responsibilities:

1. Search Engine Optimization (SEO):

• Perform keyword research to optimize content and landing pages for search engines.
• Develop and execute on-page and off-page SEO strategies to drive organic traffic.
• Track, report, and analyze website analytics and SEO performance.
• Stay updated on SEO best practices and industry changes to ensure high SERP rankings.

2. Website Management:

• Oversee the websites content management system (CMS) ensuring an optimal user experience.
• Coordinate with the development team to maintain website functionality, speed, and overall performance.
• Ensure the website is updated regularly with fresh content aligned with digital marketing campaigns.
• Optimize landing pages for conversions and monitor website traffic using tools like Google Analytics.

3. Agency Partner Management:

• ⁠Facilitate clear communication between agencies, production houses, and internal teams.
• ⁠Develop and maintain strong relationships with advertising agencies.
• ⁠Manage agency pitch processes, scope of work, and contracts.
• ⁠Oversee agency performance, providing feedback and guidance.

4. Production House Management:

• ⁠Partner with production houses for digital, and social content.
• ⁠Manage production budgets, schedules, and deliverables.
• Coordinate with internal stakeholders to ensure production alignment.
• ⁠Ensure high-quality content delivery.

5. Media Planning & Execution:

• Plan and manage digital media campaigns (Google Ads, display ads, retargeting) across various platforms.
• Work closely with agencies and internal teams to ensure cohesive media strategies.
• Track media spend, performance, and ROI to ensure effective budget allocation.
• Analyze results from paid media campaigns to recommend improvements for future initiatives.

6. Social Media Strategy & Execution:

• Develop and execute social media campaigns that drive engagement, followers, and brand visibility.
• Monitor social media trends, platforms, and tools to identify new opportunities.
• Create content calendars and oversee content creation and posting across all relevant platforms.
• Engage with online communities and respond to queries or concerns in a timely manner.
• Track and report social media KPIs, ensuring alignment with overall digital strategy.

7. Digital Commerce (DC) Sales:

• Manage and optimize online sales channels, including e-commerce platforms and third-party sellers.
• Monitor and optimize product listings, promotions, and digital campaigns to drive online sales.
• Use analytics to track conversion rates, identify gaps, and improve e-commerce performance.

Education Qualification required

Bachelors degree in Marketing, Digital Marketing, or related field.

8+ years of experience in digital marketing, with a focus on SEO, media planning, D2C and social media management.

Key Skills and Attitude Required

• SEO/SEM Expertise
• Managing agencies and production houses
• Website & E-commerce Management
• Data Analytics & Reporting
• Digital Media Buying & Planning
• Social Media Strategy
• Communication & Leadership Skills Experience