Ultraviolette Automotive - Manager - Marketing (4-8 yrs)

Job Summary:

Responsible for nurturing and building 'Ultraviolette' as a premium, aspirational brand across categories - deriving equity from its genesis in the sport motorcycling segments. The candidate would be responsible for Comms. projects across the spectrum of traditional & digital media. In addition, he/she would lead the mandate for Influencers, Alliances & Partnerships along with being the pivot in the marketing team for short & mid term business objectives.

Job Responsibilities:

- Own all communication prerogatives for the brand across ATL & BTL media.

- Proposing a framework for Communication initiatives, backed with empirical data and aligned with business objectives.

- Executing the framework thus proposed and approved, liaising with multiple internal & external stakeholders to ensure excellence in execution.

- Soliciting, negotiating & executing alliances with brands/institutions in the same space as Ultraviolette

- Create a content engine emanating from the activation calendar that aid the cause of building Ultraviolette's equity as India's #1 homegrown performance motorcycle brand.

Requirements :

- Tier 1 / Tier 2 B-school post-grad in Marketing with experience in a customer-facing brand, preferably in a high involvement category

- Relevant Brand Marketing experience in a customer-facing, high involvement category for at least 3 years.

- Strong communicator with a clarity of thought & bias-to-action

- Must have exceptional verbal/written skills

- Willingness to travel across India, frequently and consistently

- Must be up-to-date with new media practices & be proactive in building relationships with Creators