MY JOB
The UX/UI Design Leader will play a pivotal role in shaping the visual and interactive design of our digital platforms. You will build and lead a talented team of UX and UI designers to create user-centered and high-performing digital experiences that enhance user engagement, satisfaction, and conversion rates.
You are a key contributor for the digital user experience and growth of online business for India and oversee various phases of the team's design process: research, conception, development and execution while ensuring the team is in the best conditions to meet expectations and objectives.
- Owns the user experience on the website and Mobile App to provide the best in class experience for our online users.
- Owns the design strategies, framework, tools and governance for the Indian website and Mobile App in line with the local user needs and the Decathlon United Design Framework
- Responsible for complete digital experience from the user research phase, design to the delivery of the mock-ups
- Co-own the A/B testing strategy to run multiple usability tests on our online platforms and identify the quick wins through a data driven approach
MY RESPONSIBILITIES:
Responsibility 1
- Understand the company's design vision, how your team fits into it, and translate it into relevant objectives.
- Communicate as much as possible about the "why" rather than the "what."
- Develop and execute the overall design strategy for our website and mobile App, ensuring alignment with business objectives and user needs
- Co-create a roadmap with the product team and ensure its adoption.
- Work closely with product leaders and tech to break silos and deliver meaningful new features or products.
- Define and monitor relevant KPIs, capable of monitoring them over time to ensure the validity of the solutions proposed by your team.
- Stay up-to-date with industry trends, emerging technologies, and design tools to drive innovation and improve the digital user experience.
Skills Related to Responsibility 1
- Deploy the OKRs methodology.
- Establish a design vision.
- Strategic thinking
- Understanding of Product Management and IT.
- Functional Management
- Market Research and benchmarking
Responsibility 2
- Ensure that each feature your team works on is delivered on time with the highest level of quality possible.
- Translate the product roadmap into a design roadmap for your team.
- Co-create new agile operational models and implement them, helping to facilitate delivery quality during design rituals (Design review, Design retro, etc.).
- Improve overall design quality by defining standards, processes, and templates with other Managers and Principals and training your team to learn them.
Skills Related to Responsibility 2
- Backlog management and prioritization.
- Roadmap definition.
- Co-defining Product/User Experience Design.
- Autonomy
Responsibility 3
- Recruit, lead and inspire a team of UX and UI designers.
- Mentor your team members and create a pleasant and conducive learning environment.
- Identify and onboard external partner agencies as per the need of the project and the team.
- Foster a collaborative and innovative work environment.
- Enable your team members to evolve and help create a strong internal and external network.
- Promote the design culture within and outside the company: write blog articles, organize and speak at conferences, represent Decathlon at major events.
- Implement personalized career development plans for each member and support them in their evolution.
Skills Related to Responsibility 3
- Product Design framework.
- Rituals and organization.
- Human Management
- Leadership
- Project Building
- Collaboration/Networking
- Vendor Onboarding + Management
Responsibility 4
- Assist in the implementation of the Design system and other design standards within your scope.
- Advocate for a user-centric design approach, conducting user research, usability testing, and translating insights into design improvements.
- Create interactive prototypes to demonstrate design concepts and facilitate team and stakeholder discussions.
- Synchronize with other Product Designer Managers to identify cross-team improvements and issues.
- Develop internal relationships with various stakeholders in different Business Units.
- Participate in community expertise activities.
Skills Related to Responsibility 4
- Knowledge of DesignOps and Design System.
- Co-creation and synchronization rituals with Managers
- Verbal communication
- Persuasion
- Results-oriented
MY KEY DELIVERABLES
- UX Revamp for App and Website
- Decathlon United Vitamin Design System adoption in India
- Digital Delighted Customers
- Conversion
- Click Through Rate
- Bounce Rate
- Web Vitals / App performances
- A/B Tests
- Time to Market / Productivity of Design Team
- Digital TO Growth
- Potential Leaders developed
PRE-REQUISITES:
- 6+ years in Ecom in UX / UI
- 7 years in UX research
- 5 years of Leadership & Mentorship
Regular Interactions
- Product Managers
- Engineering Managers
- Product Designers
- E-commerce Leader
- Business Teams
- CX/UHC Teams
- Users
- Agencies
Employment Type: Full Time, Permanent
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