Marketing Manager

Responsibilities: The person leading this role would be expected to, Drive the entire inbound marketing efforts towards setting up demand generation engine for the business through Content base marketing, SEO, SMM etc. Drive revenue growth through multiple marketing channels. Work with Inside sales team to deliver consistent business growth. Drive account growth through Account based marketing. Enhance the web properties of the company while ensuring optimum SEO and SEM effort towards discoverability and higher inbound traffic. Set up and drive social media strategy for the brand towards developing a compelling LinkedIn presence and outreach. Would be responsible for ensuring sustained thought leadership for the company in the performance engineering category by building a strong content management engine. Plan and deliver successful webinars every quarter - generate leads through successful webinars. Drive Video Marketing - Solution showcase, Testimonial and Case Studies Create customer presentations and contribute to building key proposals. Build Community/s. Branding / Messaging: Define and refine messaging for the ICP. Generate leads and grow revenue through Event marketing. Would be expected to lead all communication effort including internal communication, media relations and analyst relations.