Craft Digital Marketing strategies across SEO, performance marketing, content marketing and social media.
Craft project-wise marketing calendars for the month and lead the team to meet deadlines and deliveries.
Communicate with internal and external stakeholders on the project status and execution.
Delegate priority-wise tasks and duties to the respective team members across all functions.
Host team meetings to innovate marketing strategies for lead generation and improved performance to meet client expectations.
Act as a Point of Contact to the customers/clients.
Meet client expectations and results as defined in the proposal/agreement.
Discover and identify new marketing channels as per the industry of the client.
Work closely with the entire team to monitor quality, share feedback and meet deadlines.
Initiate fresh/new strategies as per the calendar proactively.
Stay current with industry and user trends, digital marketing best practices, and emerging technologies and use it to create a full stack marketing strategy.
Manage and optimize performance marketing campaigns on platforms such as Google Ads and social media ads. Monitor budgets, analyze performance, and make data-driven adjustments while working with responsible team members.
Work closely with cross-functional teams, including design, content, central marketing, product and external partners to ensure consistent brand messaging and a unified customer experience.
Required Skills:
Proven experience of 3 years as a Digital Marketing / Growth Manager in a marketing agency.
Master degree in Marketing, Business, or a related field.
Relevant certifications (e.g., Google Ads, HubSpot, Facebook Blueprint) are a plus. Master s is a plus.
In-depth knowledge of digital marketing channels, tools, and techniques, including SEO, SEM, social media, email marketing, and analytics.
Strong creative and copy writing skills with an eye for detail and design.
Data-driven mindset with the ability to analyze data, derive insights, and make data-based decisions.
Excellent communication and interpersonal skills.
Strong organizational and project management abilities.
Ability to work independently and collaboratively in a fast-paced environment.