Tumbledry - Copy Writer (2-5 yrs)

Key Responsibilities:

1. Write high-engagement copy by interpreting creative direction and adapting ideas from creative briefs.

2. Create compelling copy for communication across social media, website banners, and customer touchpoints through emails, push notifications, and WhatsApp messages.

3. Develop copy and creatives for Google and Instagram ads to support digital marketing efforts.

4. Collaborate with Marketing, PR, and Customer Experience teams to create content marketing materials that resonate with target audiences.

5. Conduct thorough research to understand the target audience, product features, and industry trends, ensuring content aligns with business goals.

6. Develop creative concepts and ideas for campaigns while maintaining a consistent and unique brand voice across all channels.

7. Stay updated on the latest content trends, SEO best practices, and shifts in consumer behavior to optimize copy for maximum impact.

Requirements:

- 2-4 years of experience as a copywriter within a reputable brand or agency.

- Strong understanding of online content strategy and creation.

- Exceptional writing, editing, and proofreading skills.

- Experience with SEO and digital marketing best practices.

- Strong research and analytical skills.

- A creative mindset, with the ability to develop fresh and innovative ideas.

- Familiarity with multiple content platforms (social media, email marketing, web)