Digital Marketing Specialist

Key Responsibilities:

• Social Media Marketing and Digital Marketing skills
• Experience in PPC Channels - Google and meta
• Ability to analyze data and optimize campaigns
• Excellent internet research skills, able to write flawlessly.
• Define key performance indicators and KRAs for social media marketing
• Engage with customers and followers
• Use social media marketing tools
• Monitor content and analyze report
• Establish relationships with social media influencers to develop a strong network
• Keep an eye on social media trends
• Communicate effectively to management

Qualifications: Experience of doing research using multiple sources. Ability to meet deadlines.

• Social Media Platform Knowledge: Expertise in major social platforms like:
• Facebook, Instagram, LinkedIn, Twitter, Pinterest, YouTube, etc.
• Understanding platform algorithms and best practices for each.
• Analytics & Reporting: Ability to use social media analytics tools to track performance and create reports (e.g., Google Analytics, Facebook Insights, Sprout Social, Hootsuite Analytics).
• Community Engagement: Ability to interact with followers, handle customer inquiries, and build a community around the brand.
• Paid Advertising: Knowledge of social media ad campaigns, including Facebook Ads, Instagram Ads, and LinkedIn Ads. Familiarity with targeting, budgeting, and A/B testing is essential.

Experience

• Work Experience: Experience in managing social media accounts for businesses, organizations, or personal brands. This could include internships, freelance work, or a full-time role in a marketing or social media team.
• Project Management: Experience in managing projects from concept to execution, working with teams, and meeting deadlines.

Soft Skills

• Creativity: The ability to think outside the box and create engaging, unique content that resonates with audiences.
• Communication Skills: Strong writing, speaking, and interpersonal skills to connect with the audience and team members.
• Time Management & Organization: Social media managers often juggle multiple platforms, campaigns, and deadlines, requiring excellent time management skills.
• Problem-Solving & Critical Thinking: Ability to adapt strategies based on analytics, trends, or changing business objectives.

Bonus Skills

• Email Marketing: Experience with email marketing tools (e.g., Mailchimp, Constant Contact) to coordinate cross-platform campaigns.
• Stay Updated: Social media is constantly evolving, so a commitment to staying current with the latest trends, tools, and best practices is essential.
• Networking: Building a personal brand or networking on professional platforms like LinkedIn can demonstrate your expertise in social media marketing.

Perks and Benefits

Provident Fund + Incentives