Marketing Manager - Digital

Job Overview

We are seeking a dynamic and experienced Marketing Manager to take full ownership of our Automation or SAP Practice [whichever is relevant as per experience] marketing efforts. This role encompasses managing various marketing channels, including social media, web content, email and LinkedIn campaigns, case studies, and collaborative marketing initiatives with partners.

Key Responsibilities

• Strategic Planning: Develop and implement effective marketing strategies tailored to the Automation or SAP practice, aligning with overall business objectives.
• Content Creation: Produce or procure high-quality messaging for social media, websites, blogs, email newsletters, and LinkedIn to engage target audiences and promote services.
• Campaign Management: Design, execute, and optimize multi-channel marketing campaigns (email, social media, LinkedIn) to drive engagement, lead generation, and conversion.
• Case Studies & Collateral: Create compelling case studies, whitepapers, brochures, and other marketing materials that highlight success stories and thought leadership.
• Partner Marketing: Collaborate with strategic partners on joint marketing initiatives, co-branded content, webinars, and events to expand reach and influence.
• Web Content Management: Maintain and update the practices web presence, ensuring content is current, relevant, and optimized for user experience and SEO.
• Analytics & Reporting: Monitor, analyze, and report on marketing performance metrics, providing insights and recommendations for continuous improvement.
• Collaboration: Work closely with sales, product, and other internal teams to ensure cohesive and aligned marketing efforts.
• Global Coordination: Align marketing activities with US-based teams, ensuring seamless collaboration across time zones.

Skills:

• Strong understanding of digital marketing strategies and tools.
• Excellent written and verbal communication skills.
• Proficiency in marketing platforms (e.g., HubSpot, Zoho)
• Creative mindset with the ability to produce engaging content.

Attributes:

• Self-motivated and proactive with a strong sense of ownership.
• Ability to work independently and collaboratively within a global team.
• Flexibility to work extended hours, including availability until at least 1:30 AM to coordinate with US teams.

Preferred Qualifications

• Experience working with international teams across different time zones.
• In-depth knowledge of Automation or SAP industry trends and best practices.
• Certifications in digital marketing or related areas.