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Digital Marketing Associate
Truww
posted 18d ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
1. Marketing Strategy Development:
- Develop and implement comprehensive marketing strategies that align with the company s goals and objectives.
- Identify and target key customer segments, understanding their needs and behaviours within the interior design industry.
- Drive the execution of seasonal and long-term marketing campaigns, optimizing for maximum reach and impact.
2. Brand Management & Awareness:
- Oversee the Truww Interiors brand, ensuring consistency across all marketing materials and channels.
- Create and execute branding campaigns to position Truww Interiors as a leader in the interior design space.
- Manage content creation for marketing collateral, including brochures, case studies, websites, and social media.
3. Digital Marketing:
- Lead digital marketing efforts, including social media marketing, email campaigns, SEO, SEM, and paid media.
- Collaborate with the design and content teams to create visually compelling and effective digital content.
- Manage the company s website and ensure it is regularly updated, SEO-optimized, and user-friendly.
4. Lead Generation & Sales Support:
- Develop strategies to generate quality leads through digital and traditional marketing channels.
- Work closely with the sales team to align marketing efforts with sales objectives, improving lead conversion rates.
- Monitor and track campaign performance, reporting key metrics to adjust strategies as needed.
5. Market Research & Trend Analysis:
- Conduct market research to identify trends, customer preferences, and competitive analysis.
- Use insights from research to inform and adjust marketing strategies for better targeting and impact.
6. Budget & Resource Management:
- Develop and manage the marketing budget, ensuring all initiatives are cost-effective and deliver measurable results.
- Allocate resources effectively across multiple marketing channels to ensure maximum ROI.
Qualifications & Experience: 4-6 years of experience in marketing, preferably in interior design, home d cor, or related industries.
Education: Bachelor s degree in Marketing, Business Administration, or a related field. An MBA is a plus.
Skills:
- Strong knowledge of digital marketing tools and platforms (Google Ads, Facebook/Instagram Ads, Google Analytics, etc.).
- Proven track record in content marketing, SEO, SEM, and lead generation.
- Excellent communication, writing, and presentation skills.
- Ability to manage projects from start to finish and work cross-functionally with different teams.
- Creative thinking with attention to detail and an eye for design.
- Strong analytical skills and the ability to adapt strategies based on performance data.
Employment Type: Full Time, Permanent
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Flexible timing
Other
Within city
Day Shift
Truww Benefits
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Truww Bangalore / Bengaluru Office Locations
Bengaluru/Bangalore, Karnataka Office
Headquarter
Truww Hosa Road
Bengaluru/Bangalore, Karnataka
560102
560102
Bengaluru/Bangalore, Karnataka Office
Truww JP Nagar
Bengaluru/Bangalore, Karnataka
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