Developing and executing marketing plans and campaigns to increase brand awareness and lead generation.Conducting market research and analyzing data to inform marketing and sales strategiesCreating and managing content, including website, social media, and promotional materialsManaging the sales process, including lead generation, qualification, and closingBuilding and maintaining relationships with key customers and partnersCollaborating with cross-functional teams to ensure a coordinated and effective approach to sales and marketing initiativesTracking and analyzing sales and marketing performance and making adjustments as necessary.Strong organizational, communication, and analytical skills.