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66 Truemeds Jobs
Retention Specialist
Truemeds
posted 1d ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
We are looking for a Retention Specialist (CLM) to help accelerate our efforts and strategy around
engaging and retaining existing customers and driving substitution for medicines and managing
end-to-end funnel stage metrics for an acquired user to drive better retention
The role involves working
The role involves working
closely with cross-functional teams and optimizing customer journeys by understanding and executing
growth principles to drive performance
The key objective of the role is to understand and execute an
The key objective of the role is to understand and execute an
engagement and retention program (using 1st party and 3rd party audiences) that will be a big driver for
the higher retention of different user cohorts
Key Responsibilities:
Drive the end-to-end customer lifecycle journey through various Engagement and Retention campaigns
across customer cohorts
Execute and manage key reactivation mediums like Push/SMS/Email/WhatsApp and In-app and Web
channels
Hands-on experience on Platforms like Clevertap, MoEngage, Webengage or other martech tools
Identify the customer and their personas, create relevant customer cohorts and strategies to target
these customers effectively across channels
Understand and execute CRM Plan by assessing and experimenting with user segmentation to create
custom and more relevant communications pushing users down the funnel
Understand and execute marketing automation and Martech initiatives to develop and execute
end-to-end user journeys from onboarding to win backs using various communication platforms
Analyze results, highlight learning, synthesize recommendations to drive channelised growth across
platforms
Perform and present extensive campaign reporting daily, weekly and monthly to relevant stakeholders
Qualifications:
Graduate or Postgraduate
0-2 years of experience in creating mobile/web application journeys & campaigns on tools like
MoEngage, Clevertap, etc
Hands-on experience of digital analytics and an understanding of consumer behavior
Copywriting skills to produce high-quality copies for marketing campaigns and journeys
Must be data-driven with strong problem-solving and analytical skills
The high degree of ownership in taking things from planning to execution to drive results
Hands-on experience with data tools like Mixpanel, Metabase & basic SQL queries is a plus
Experience in a high growth Start-up with similar responsibility would be a plus
Understanding measurement tools like Appsflyer, GA, etc would be a plus
Employment Type: Full Time, Permanent
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What Truemeds employees are saying about work life
based on 69 employees
Flexible timing
Monday to Saturday
No travel
Day Shift
Truemeds Benefits
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