The Monetization Ops Executive will be responsible for conceptualizing, executing, and optimizing targeted marketing campaigns to drive user engagement and revenue growth. This role involves leveraging platforms like Clevertap to manage digital campaigns, analyzing campaign performance, and generating performance reports. The ideal candidate will have a blend of creativity, strong time management skills, and basic data analysis capabilities to effectively contribute to the marketing teams objectives.
Key Responsibilities:
Conceptualize Content for Marketing Campaigns:
Develop innovative and engaging content ideas for marketing campaigns.
Collaborate with the creative team to produce compelling marketing materials that align with brand guidelines.
Ensure that content is tailored to target audiences and meets campaign objectives.
Manage End-to-End Targeted Marketing Campaigns:
Own the planning, execution, and optimization of targeted marketing campaigns across Clevertap and other marketing platforms.
Segment audiences and personalize campaigns to improve user engagement and conversion rates.
Monitor and adjust campaigns in real-time to maximize performance.
Performance Reporting and Analysis:
Track and analyze key performance indicators (KPIs) for marketing campaigns.
Generate detailed performance reports to evaluate the effectiveness of campaigns.
Provide actionable insights and recommendations based on data analysis to improve future campaigns.
Qualifications:
Bachelor s degree in Marketing, Business, Communications, or a related field.
1-2 years of relevant experience in managing digital marketing campaigns.
Hands-on experience with marketing automation tools such as Clevertap.
Strong time management skills with the ability to manage multiple projects simultaneously.
Basic data analysis skills to interpret campaign performance data.
Creative thinking and problem-solving abilities to develop innovative marketing strategies.
Excellent written and verbal communication skills.