Performance Marketing Specialis

The Performance Marketing Specialist will be responsible for executing, monitoring, and optimizing performance marketing campaigns across various digital platforms. This role requires a data-driven mindset, proficiency in digital advertising tools, and a deep understanding of audience behavior to drive conversions and achieve business objectives.

- Develop and implement performance marketing strategies across platforms such as Google Ads, Facebook Ads, Instagram, LinkedIn, and other digital channels.
- Create, manage, and optimize PPC campaigns, including keyword research, ad copywriting, and budget management.
- Collaborate with design and content teams to ensure creative assets align with campaign objectives.
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- Track and analyze campaign performance metrics, including CTR, CPC, CPA, ROAS, and conversion rates.
- Use analytics tools (e.g., Google Analytics, social media insights) to assess campaign effectiveness and identify areas for improvement.
- Prepare regular reports on campaign performance and provide actionable insights to stakeholders.


- Continuously test and optimize ads, landing pages, and audience targeting to improve campaign performance and ROI.
- Implement A/B testing strategies to evaluate the effectiveness of different creatives, messages, and targeting options.
- Stay updated on industry trends, algorithm changes, and best practices in performance marketing.


- Manage and allocate budgets across various campaigns and channels to maximize return on investment.
- Monitor spending and performance to ensure campaigns are within budget and achieving desired outcomes.

- Collaborate with cross-functional teams, including sales, product, and customer support, to align marketing efforts with business goals.
- Contribute to the development of the overall digital marketing strategy and identify opportunities for growth and expansion.

**Qualifications:**
- Bachelor’s degree in Marketing, Business, or a related field.
- 2+ years of experience in performance marketing, digital advertising, or a related role.
- Proficiency in digital advertising platforms (Google Ads, Facebook Ads Manager, etc.).
- Strong analytical skills and experience in data interpretation.

**Skills:**
- Excellent communication and presentation skills.
- Familiarity with marketing automation tools (e.g., HubSpot, Marketo) is a plus.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
- Strong attention to detail and a results-oriented mindset.
- Knowledge of SEO and content marketing principles.

**Desired Characteristics:**
- Creative thinker with a passion for performance marketing.
- Self-motivated with the ability to work independently and as part of a team.
- Eager to learn and adapt to new technologies and marketing strategies.