AEP/AJO Developer

Overview

Role AEP/AJO Developer

Experience: 3~9 years of relevant exp

Hybrid role from Bangalore, Chennai, Pune, Gurgaon, Kolkata

Required Skills - Adobe Experience Platform (RT-CDP, AJO, CJA)

AEP - XDM Schema, Datasets, Streaming ingestion, batch ingestions and Schema, modelling XDM creation.

AJO - Journey Creation and Personalization, Create different kind of journeys, and personalization.

Role & responsibilities

• Set up and optimize dataflows to manage data ingestion from various systems like CRMs, data warehouses, and web applications.
• Enable Streaming Ingestion and manage Batch Ingestion workflows for diverse data types.
• Configure data sources for ingestion using tools like Adobe Data Collection Tags (Web SDK, and Mobile SDK) to capture interaction data in real time.
• Build and maintain Unified Profiles by implementing Identity Stitching using Identity Graphs to merge data from multiple sources.
• Ensure accuracy and scalability of profile data with Identity Namespace
• Create complex audience segmentation logic based on real-time and historical data for marketing and customer engagement campaigns.
• Activate audience segments across connected destinations like ad platforms, email services, and analytics tools.
• Design, develop, and deploy event-driven customer journeys for multi-channel campaigns (email, SMS, push notifications, and more).
• Configure data sources and event triggers in AJO to dynamically personalize customer experiences in real time.
• Integrate and manage dynamic content fragments to enable scalable and personalized communications. Set up reusable templates for email
• Configure email channels, manage SMS channel configurations and push notification services to enable multi-channel delivery.
• Conduct accessibility testing, litmus testing, and ensuring email deliverability and smoke tests to validate journey configurations and ensure a seamless user experience.

Preferred candidate profile

• 3+ years of hands-on experience with Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO).
• Proficiency in configuring AEP schemas, datasets, and dataflows for data ingestion and management.
• Expertise in Identity Resolution and managing unified customer profiles in AEP.
• Experience with audience segmentation, activation, and destination management in AEP.
• Strong understanding of AJO channel configuration (Email, SMS, push notifications) and journey orchestration.
• Configure and manage the Offer Decision Engine within Adobe Journey Optimizer to deliver dynamic, contextually relevant offers in real-time
• Familiarity with Adobe Web SDK and Mobile SDK for real-time data capture and synchronization.
• Knowledge of IP warming, litmus testing, and accessibility testing for email campaigns.
• Strong proficiency in SQL and data querying for segmentation and reporting.

Perks and benefits