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Digital Marketing Manager
Transasia Integrate Services
posted 4mon ago
Job Role Insights
Key skills for the job
Job Description
Generate, track, manage and report leads generation through various digital channels e.g. Facebook, Website, Google ad words, Linkedin, SMS, WhatsApp, Emails
Optimize digital marketing spends cost / lead
Closely monitor lead quality, lead to sales conversion ratio (%)
Guide the Call Center team to vet the quality of the leads pass on only warm / hot leads
Monitor lead the Call Center team effectively to maximize follow-ups, lead evaluation maximize ROI
Utilize the existing marketing tools more effectively
Campaign Management:
Plan, Execute and Report Marketing Campaigns through all possible digital channels - Email, SMS, Whatsapp.
Campaign set up for various marketing programs
Website development Management:
Improve website traffic
Complete web form integration with marketing tool
Maintain website effectively with continuous updations not only with content but also on technical front
SEO
Social Media Management:
Make social profiles active including Transasia Facebook page, Linkedin, Twitter, Youtube, Instagram
Share updates on all social platform
Improve customer engagement
Customer Database Management:
Enrich the existing database of active and prospective customer list with correct email IDs mobile numbers
Improve the customer database segmentation based on various parameters
Search more web sources to extract more prospective contacts for targeting marketing campaigns
Employment Type: Full Time, Permanent
Functional Areas: Marketing
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