App Marketing Manager/Specialist

Position: App Media Marketing Specialist 
Location: Remote

Job Description:

We are seeking a highly motivated and creative App Media Marketing Specialist to join our team. In this role, you will be responsible for running dynamic campaigns aimed at increasing user engagement and driving growth for our mobile app. You will work closely with the marketing and product teams to create and implement strategies that resonate with our target audience, improve retention rates, and drive active usage.

Key Responsibilities:

• Campaign Management: Design, execute, and optimize media campaigns across various digital platforms (social media, email marketing, paid media, etc.) to increase app engagement and user activity.
  
• Audience Segmentation: Analyze user behavior data to segment audiences effectively and tailor campaigns to the needs and preferences of different user groups.
  
• Creative Development: Collaborate with the creative team to develop compelling ad creatives, including banners, videos, and other media content that align with the apps branding and appeal to users.
  
• Performance Analysis: Monitor and track campaign performance using analytics tools. Identify trends, patterns, and areas for improvement to continuously optimize campaigns.
  
• Engagement Strategies: Develop and implement strategies to encourage higher engagement, such as referral programs, in-app promotions, and personalized offers.
  
• A/B Testing: Conduct A/B testing of creatives, messaging, and targeting strategies to determine the most effective ways to increase user interaction and retention.
  
• User Retention: Create campaigns and incentives that promote long-term app usage, drive repeat engagement, and improve customer lifetime value.
  
• Cross-functional Collaboration: Work with product, data, and design teams to ensure campaigns are aligned with product updates, new features, and the overall app growth strategy.
  
• Budget Management: Manage and allocate campaign budgets effectively across platforms, ensuring maximum ROI on paid media initiatives.
  
• Trend Monitoring: Stay up-to-date with industry trends, new marketing platforms, and app marketing best practices to ensure innovative campaign strategies.
  

Requirements:

• Proven experience in mobile app marketing, digital marketing, or media buying.
  
• Strong understanding of user engagement metrics and KPIs related to app performance.
  
• Experience with mobile ad networks (e.g., Google Ads, Facebook Ads, etc.) and social media platforms.
  
• Familiarity with app analytics tools (e.g., Firebase, Mixpanel, Appsflyer).
  
• Excellent creative and communication skills, with the ability to create compelling campaigns.
  
• Ability to work collaboratively in a fast-paced, cross-functional team environment.
  
• Strong problem-solving skills and a data-driven approach to decision-making.
  
• Bachelors degree in marketing, business, or a related field (preferred).
  

Benefits:

• Competitive salary and performance bonuses.
  
• Opportunity to work in a fast-paced, dynamic environment with a growing app.
  
• Professional development opportunities and training.
  
• Flexible work hours and remote work options.