Digital Marketing Manager

Job Duties

•Be in charge of ASO of various apps and games.
•Analyze current state of ASO and define strategy to maximize organic user acquisition.
•Execute the ASO strategy in multiple languages working with different teams - keywords, description, title, screenshots etc.
•Optimize conversion rate on the store listing page with experiments and try to maximize the same.
•Monitor and track rankings and conversion rate using ASO tools.
•Always be on look out to increase downloads with improvements and new ideas.
•Be up to date with latest ASO tips, tricks, hacks and news.
•Perform keyword research for Apps to optimize existing listing and uncover new opportunities and expand the keyword set.
•Optimizing Apps on both Play store and App store and improve rankings for app keywords both on Play store and App store.
•Improve App organic traffic and Analyze click to install and uninstall rate for the apps.

Key Requirements

•Minimum 3-5 years of experience with ASO in a game/app with million+ installs
•Excellent analytical and reporting skills
•Enthusiasm and energy to fire up internal teams
•Great communication skills
•Creative and original thinking
•Proficiency with ASO tools, including Google Play Console and other external tools.
•Ability to work within a team and independently