Sr. Communications Executive/Sr. Content Writer

Role & responsibilities

Creating high-quality, well-researched, and engaging content for blogs, articles, and landing pages, for entrance exams like CAT, IPMAT, CUET, and related topics.

Optimize content for search engines by conducting keyword research, using appropriate on-page SEO strategies, and ensuring content ranks on Google for target keywords.

Collaborate with the SEO and marketing teams to align content strategies with overall SEO goals.

Maintaining monthly calendar and ensuring timely delivery of content according to deadlines.

Conduct regular competitor research and keep track of trending topics in these exam industries.

Work closely with the SEO team to implement on-page and off-page SEO strategies, and with the marketing team to ensure content aligns with campaigns.

Use analytics tools like Google Analytics, Search Console, and others to track content performance and identify areas for improvement.

Preferred candidate profile

Experience: Min 2-3 years of content writing experience, with a strong focus on SEO.

Perks and benefits