Corporate PR (Public Relation)

Key Functions of Corporate PR:

1. Media Relations: Managing relationships with journalists and media outlets to ensure positive coverage and mitigate negative press.

2. Crisis Management: Responding to emergencies, controversies, or scandals to protect the companys reputation.

3. Internal Communications: Keeping employees informed and engaged through newsletters, town halls, and other channels.

4. Corporate Social Responsibility (CSR): Promoting a companys ethical practices, sustainability efforts, and community involvement.

5. Investor Relations: Communicating financial performance, growth strategies, and earnings reports to shareholders and potential investors.

6. Brand Management: Shaping public perception of the company through storytelling, sponsorships, and thought leadership.

7. Social Media & Digital PR: Managing online reputation through social media engagement, influencer partnerships, and digital content.