Digital Marketing Executive

Role & responsibilities

Role Description

This is a full-time, on-site role as a Digital Marketing Specialist at Wehouse Home Construction in Hyderabad. The Specialist will manage social media marketing, digital marketing campaigns, web analytics, online marketing activities, and effective communication strategies daily.

• Develop and execute digital marketing strategies across various platforms, including Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and other social media channels.

• Conduct keyword research to optimize website content for search engine rankings (SEO) and create engaging social media posts (SMO) content.

• Monitor campaign performance using web analytics tools like Google Analytics and provide regular reports on key metrics such as conversions, click-through rates, etc.

• I'd like for you to work together with cross-functional teams to make sure digital marketing efforts align with overall business objectives.

• Stay up-to-date with industry trends and best practices in digital marketing to continuously improve campaign effectiveness.

• Strong understanding of SEO principles, Google AdWords platform, online marketing concepts, and effective communication skills.

• Proficiency in creating compelling ad copywriting for various formats (text-based vs visual-based).

• Experience working with multiple advertising platforms simultaneously (Facebook Ads Manager, Twitter Ads, LinkedIn Ads).

Preferred candidate profile

• Bachelor's degree in Marketing, Communications, or related field.
• Certifications in Digital Marketing are a plus.