Campaign Manager

Role Responsibilities:

• Collating customer level data and segmenting users appropriately to identify opportunity areas in the customer lifecycle.

• Involved in formulating and executing the lifecycle strategy to drive content consumption, repeat purchase and upsell.

• Working cross-functionally with Product, Design, Front End Engineering, Database Content teams to ensure timely go-live of campaigns.

• Take end to end ownership of all activities involved in planning and executing impactful campaigns.

• This includes identifying the target segments, getting the messaging and design templates/assets prepared for all relevant touch points, setting up the campaigns using marketing tools and conducting the post-campaign analysis.

• Effectively utilize push notifications, email campaigns, on-site and in-app messaging to target users with relevant and personalized communication.

• Compiling thoughtful post-mortem analyses to determine areas for optimization and improvement. Lead the reporting, monitoring, data tracking for your campaigns publish appropriate performance reports.

• Stay abreast of and recommend best practices in mobile and email marketing.

• Minimum 3 years of experience in the digital marketing domain with proven expertise in launching effective email and app notification campaigns.

• Have a strong sense of ownership and high attention to detail.

• Quick learner and highly action oriented individual with the zeal to work in a demanding fast paced environment.

• Comfortable coordinating with multiple stakeholders to launch tactical marketing campaigns within short timelines.

• Grasp for numbers and willing to handle large volumes of data and analysis using Excel.

• Overall 3 to 5 years of experience in digital marketing preferably in e-Commerce, or Online Travel or Content Streaming space.

• At least 2 years of experience in setting up automated marketing workflows (customer journeys) using any industry standard tool e.g. Clevertap, Webengage, Moengage, Hubspot, Braze etc.

• At least 2 years of experience in launching impactful Email and mobile push notification based campaigns.

• Comfortable in drawing insights from data using Excel, SQL Google Analytics.