An SEO (Search Engine Optimization) Specialist is responsible for optimizing websites and improving their search engine rankings. They play a crucial role in increasing a company's visibility and driving traffic to its website. Responsibilities: -Conduct keyword research to identify high-traffic, high-converting keywords -Develop and implement an SEO strategy to improve search engine rankings -Optimize website content and meta tags for search engines -Monitor and analyze website traffic and search engine rankings and adjust the SEO strategy as needed -Collaborate with cross-functional teams, such as content creators and web developers, to ensure SEO best practices are followed -Stay up-to-date with the latest developments in SEO technology and algorithms -Create and distribute monthly reports to stakeholders -Provide recommendations for website design and architecture to improve search engine visibility -Conduct on-page and off-page optimization to improve website rankings -Implement link building strategies to increase website visibility and rankings Requirements: -Strong understanding of search engine algorithms and ranking factors -Experience with Google Analytics and Google Search Console -Ability to analyze and interpret data -Excellent written and verbal communication skills -Ability to work independently and as part of a team -Familiarity with keyword research tools such as Google Keyword Planner