Lead Management Specialist

The Lead Management Specialist is responsible for effectively managing the lead generation process, including coordination, qualification, verification, and data filtering. This role ensures that high-quality leads are delivered to the sales or marketing team, contributing to the overall success of customer acquisition and revenue generation strategies.

Key Responsibilities:

1. Lead Coordination:

Manage and organize incoming leads from various channels such as email, CRM systems, social media, events, and websites.

Distribute leads to appropriate team members or departments based on predefined criteria.

2. Lead Qualification and Verification:

Verify the accuracy and validity of lead information through research, data checks, or direct communication.

Qualify leads based on specific criteria such as budget, authority, need, and timeline (BANT).

3. Data Management:

Maintain and update lead databases to ensure data integrity and accuracy.

Segment and filter leads for targeted campaigns or sales outreach.

4. Collaboration:

Work closely with the marketing team to align lead generation strategies with campaigns.

Collaborate with sales teams to ensure smooth lead handover and follow-up processes.

5. Reporting and Analysis:

Generate regular reports on lead performance, conversion rates, and quality metrics.

Analyze trends to provide insights and recommendations for improving lead management processes.

6. Compliance and Best Practices:

Ensure all lead management activities comply with data protection and privacy regulations (e.g., GDPR, CCPA).

Continuously improve lead handling processes by implementing industry best practices.

Qualifications:

Bachelor s degree in business, Marketing, or a related field.

Proven experience in lead management, sales operations, or marketing operations.

Strong analytical and organizational skills with attention to detail.

Excellent communication and interpersonal skills.

Knowledge of data privacy regulations is a plus.

This position is ideal for individuals who are detail-oriented, data-driven, and passionate about optimizing lead processes to support business growth.