Chief Operating Officer - Sales/Marketing - Beverage Division (18-20 yrs)

Job Title: Chief Operating Officer (COO) -Sales/Marketing

Company Overview: A leading conglomerate is seeking for its Beverage Division a dynamic COO to drive operational excellence and strategic growth. The company is committed to innovation, quality, and sustainability, delivering products that exceed our customers' expectations.

Job Summary: The COO will be responsible for the day-to-day operations of the company, providing strategic leadership and direction to ensure operational efficiency, profitability, and sustainable growth. The ideal candidate should have extensive experience in the beverages/FMCG industry, strong leadership skills, and a proven track record of operational management.

Key Responsibilities:

Operational Management:

- Oversee daily operations, ensuring optimal efficiency across all departments, including production, supply chain, quality control, and distribution.

- Implement best practices in operational processes to improve productivity and reduce costs.

Strategic Planning:

- Identify opportunities for growth and expansion within existing markets and new territories.

- Develop & implement a comprehensive sales strategy, Joint Business Plans aligned with overall business goals, long range planning and oversee the creation of sales forecasts, budgets, and plans to deliver the growth agenda

P & L Management:

- Deliver targeted P&L and growth for the company by leveraging market opportunities, BTL, portfolio management and right GTM.

- Identify new expansion and growth opportunities and outline GTM strategy to establish strong presence and shares

Financial Oversight:

- Develop and manage the operational budget, ensuring financial targets are met while maintaining high-quality standards.

- Analyze financial metrics and operational data to drive informed decision-making.

Quality Assurance:

- Ensure compliance with industry regulations and quality standards, implementing quality control measures throughout the production process.

- Ensure strong commercial health for the sales organization focusing on right indicators and taking corrective decision to improve commercial hygiene.

- Lead initiatives to enhance product quality and customer satisfaction.

Supply Chain Management:

- Oversee supply chain operations, enhancing procurement processes and relationships with suppliers to ensure timely and cost-effective sourcing of raw materials.

- Optimize logistics and distribution strategies for efficiency and reliability.

- Cultivate and maintain strong relationships with key distributors and trade partners to draft joint business plans to aid business growth objectives

Risk Management:

- Identify potential operational risks and develop mitigation strategies to minimize impact on the business.

- Ensure safety protocols and practices are followed, promoting a safe working environment.

Team Leadership:

- Build and lead a high-performing operations team, fostering a culture of collaboration, accountability, and continuous improvement.

- Provide mentorship and support to department heads, setting clear performance metrics and expectations.

Key KPI's:

- Achievement of Business Objectives as per Long Range Plan

- Achieving Distribution Targets - (direct & indirect, e.g. numeric and weighted distribution across markets)

- Delivering ROI on overall spends resulting into profitability for the P&L

- Overall productivity of workforce (revenue per person across layers), workforce engagement levels for the sales org

- Overall Commercial Health Scores

Qualifications:

- MBA with specialization in Sales and Marketing

- 18 to 20 years of experience in operations management, with at least 5 years in a senior leadership role within the beverages or FMCG industry.

Skills:

- Strong knowledge of supply chain management, production processes, and quality assurance standards.

- Proven ability to lead, mentor, and develop teams.

- Excellent analytical, problem-solving, and decision-making skills.

- Exceptional communication and interpersonal skills.

- Ability to thrive in a fast-paced, dynamic environment.