Senior Frontend Engineer - React.js/Next.js (4-6 yrs)

Responsibilities :

- Implement and maintain technical SEO strategies, including on-page optimization, schema markup, and site architecture.

- Optimize website performance through techniques such as server-side rendering (SSR), static site generation (SSG), and image optimization.

- Collaborate with content teams to ensure website content is optimized for search engines.

- Monitor and analyze website traffic and search engine rankings using tools like Google Analytics and Search Console.

- Identify and implement strategies to improve website visibility and organic search traffic.

- Design, develop, and maintain high-quality, scalable, and maintainable front-end applications using Next.js, React, TypeScript, and other relevant technologies.

- Develop and maintain robust CI/CD pipelines for seamless and efficient deployments.

- Manage DNS routing, cloud deployments (AWS, Vercel, Netlify), and server configurations.

- Ensure high website performance and availability through techniques like caching, lazy loading, and performance optimization.

- Work closely with product managers, designers, and marketers to understand business objectives and translate them into technical solutions.

- Implement A/B testing and analytics to track user behavior and measure the effectiveness of SEO strategies.

- Collaborate with stakeholders to optimize conversion rates and enhance user engagement.

- Stay up-to-date on the latest SEO trends, technologies, and industry best practices.

Qualifications :

- 5+ years of professional experience in front-end development.

- Strong proficiency in JavaScript, React, and Next.js.

- Experience with TypeScript is a plus.

- In-depth knowledge of SEO principles and best practices.

- Experience with SEO tools and analytics platforms (Google Analytics, Search Console, etc.)

- Experience with server-side rendering (SSR), static site generation (SSG), and other performance optimization techniques.

- Experience with CI/CD pipelines and cloud deployment platforms (AWS, Vercel, Netlify).

- Strong problem-solving, analytical, and communication skills.

- Ability to work independently and as part of a cross-functional team.

- Passion for building high-quality, user-centric web experiences.

Bonus Points :

- Experience with headless CMS platforms.

- Experience with internationalization and localization.

- Experience with accessibility standards (WCAG)