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3.4

based on 23 Reviews

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22 The Minimalist Jobs

Brand Strategy Professional

1-4 years

Mumbai, New Delhi

1 vacancy

Brand Strategy Professional

The Minimalist

posted 19d ago

Job Role Insights

Fixed timing

Key skills for the job

Job Description

Collaborate with senior leadership to define and shape the overall brand vision, mission, and strategic objectives.Lead the development of brand strategies, including brand positioning, messaging, architecture, and visual identity, to ensure alignment with business goals and target audience preferences.Conduct market research, consumer insights analysis, and competitive analysis to identify opportunities and inform brand strategy development.Develop and maintain brand guidelines and standards to ensure consistency and coherence across all brand touchpoints and communications.Partner with cross-functional teams, including marketing, product development, and sales, to integrate brand strategies into all aspects of the business and customer experience.Provide guidance and support to marketing teams in the development and execution of brand campaigns, activations, and initiatives.Monitor brand performance metrics, track brand health indicators, and conduct regular audits to assess brand perception and effectiveness of brand strategies.

Employment Type: Full Time, Permanent

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What people at The Minimalist are saying

What The Minimalist employees are saying about work life

based on 23 employees
68%
83%
58%
100%
Strict timing
Monday to Friday
No travel
Day Shift
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The Minimalist Benefits

Work From Home
Health Insurance
Free Transport
Free Food
Education Assistance
Soft Skill Training +6 more
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