Sr. SEO Executive

We are looking for a skilled SEO Executive to join our team and help optimize our online presence. The ideal candidate will have a strong understanding of search engine algorithms, keyword research, on-page and off-page SEO, and analytics. You will be responsible for improving the websites organic search rankings, driving traffic, and enhancing the overall user experience.

Key Responsibilities:

• Keyword Research & Analysis:
• Conduct keyword research to identify high-volume, relevant keywords for website optimization.
• Use tools like Google Keyword Planner, SEMrush, Ahrefs, or Moz to analyze competition.
• On-Page SEO:
• Optimize website content, metadata, and internal linking for better search rankings.
• Perform technical audits to identify and resolve website issues (e.g., page load speed, crawl errors, mobile optimization).
• Ensure website compliance with search engine algorithms and guidelines.
• Off-Page SEO:
• Develop and execute link-building strategies to improve domain authority.
• Submit websites to relevant directories and create backlinks using ethical techniques.
• Manage guest blogging and influencer outreach.
• Content Optimization:
• Collaborate with content teams to create SEO-friendly content.
• Optimize existing content and landing pages to target specific keywords.
• Analytics & Reporting:
• Monitor and analyze website performance using tools like Google Analytics, Search Console, and other reporting tools.
• Track, measure, and report on KPIs such as organic traffic, ranking improvements, and conversion rates.
• Competitor Analysis:
• Conduct competitor research to identify strengths, weaknesses, and opportunities for improvement.
• Stay updated with industry trends and algorithm changes.
• Collaboration:
• Work with developers to ensure proper implementation of SEO recommendations.
• Coordinate with marketing, design, and content teams to execute strategies effectively.

Required Skills and Qualifications:

• Bachelors degree in Marketing, IT, or a related field.
• Proven experience as an SEO Executive or in a similar role.
• Knowledge of SEO tools such as Google Analytics, SEMrush, Moz, or Ahrefs.
• Familiarity with HTML, CSS, and website management.
• Strong analytical and problem-solving skills.
• Excellent communication and organizational abilities.
• Up-to-date with the latest trends and best practices in SEO and SEM.

Preferred Qualifications:

• Experience with paid search campaigns (Google Ads, Bing Ads).
• Certification in SEO or Digital Marketing.
• Knowledge of additional marketing channels like social media and email marketing.