Business Development Executive | Interns

As a Marketing Analyst in our BD team, you will play a crucial role in creating and leveraging engaging content to promote our services, generating leads, and preparing operational cost analyses. This unique role blends marketing skills and financial analysis, utilizing AI tools and data from the MCA website to enhance our outreach and operational efficiency.

Key Responsibilities:
1. Content Creation:
Understand the company's services and market positioning.
Collaborate with the BD team to create weekly content in various formats (video,
posters, eBooks).
Utilize AI tools (both paid and unpaid) to generate high-quality content.
Stay updated on industry trends and incorporate relevant topics into content
creation.
Ensure all content aligns with the companys branding and messaging guidelines.
Monitor and analyze the performance of content and adjust strategies accordingly.

2. Marketing and Lead Generation:

Prepare and maintain a list of target companies and potential clients.
Use created content to engage with target companies and generate leads.
Implement marketing campaigns to promote services to potential clients.
Track and analyze the effectiveness of marketing efforts and lead generation
activities.
Build and maintain relationships with potential clients and industry contacts.
Collaborate with the sales team to ensure a smooth transition of leads through the
sales pipeline.

3. Operational Cost Analysis:
Prepare operational cost analysis using existing company data.
Download and integrate new data from the Ministry of Corporate Affairs (MCA)
website.
Use the standard company operational cost analysis format to present data.
Analyze financial data to identify cost-saving opportunities and efficiency
improvements.
Provide detailed reports and recommendations based on the cost analysis.
Collaborate with the finance and operations teams to implement cost-saving
measures.

Qualifications:
Bachelors degree in Marketing, Finance, Communications, or a related field.
Proven experience in marketing and financial analysis, preferably in a similar
industry.
Strong understanding of content creation and digital marketing.
Familiarity with AI tools for content creation (e.g., video editing software, graphic
design tools).
Proficiency in financial analysis and cost management.
Excellent communication and interpersonal skills.
Ability to work independently and as part of a team.
Strong organizational and time-management skills.

Preferred Skills:
Knowledge of content marketing best practices.
Creative mindset with a keen eye for detail.
Experience in lead generation and marketing campaign management.
Proficiency in using financial analysis tools and software.
Knowledge of the MCA website and data extraction processes.