Google Analytics Consultant - Data Visualization Tools

About the Role :

We are seeking a skilled Google Analytics Consultant to join our team and drive data-driven decision making.

You will be responsible for leveraging Google Analytics 4 to extract meaningful insights from our website and app data.

Responsibilities :

- Design and implement Google Analytics 4 tracking and measurement plans.

- Create and manage custom reports, dashboards, and visualizations to monitor key performance indicators (KPIs).

- Analyze user behavior and identify trends, patterns, and opportunities for improvement.

- Build custom audiences and segments to target specific user groups.

- Utilize BigQuery to conduct in-depth data analysis and create custom reports.

- Collaborate with marketing, product, and engineering teams to optimize digital experiences.

- Stay up-to-date with the latest Google Analytics features and industry best practices.

Required Skills and Experience :

- Hands-on experience with Google Analytics 4, including implementation, configuration, and data analysis.

- Strong analytical skills and ability to interpret data to derive actionable insights.

- Proficiency in SQL and data querying.

- Experience with data visualization tools (Looker, Tableau, PowerBI).

- Strong communication and presentation skills to effectively communicate insights to stakeholders.

Preferred Skills :

- Experience with other analytics tools (Adobe Analytics, Google Analytics 3).

- Knowledge of statistical analysis and data modeling.

- Experience with A/B testing and experimentation