Growth Associate

Primary Focus: Manage the CRM system. Plan, execute, and optimize marketing campaigns
(Push, WhatsApp, Email, SMS, In-App, etc.) to increase engagement and retention.
Current State Analysis: Analyze campaign performance to identify growth opportunities and
areas for improvement.
Strategic Growth Initiatives: Identify and explore new features for retention marketing to
improve user engagement enhance campaign effectiveness.
Analytical Mindset: Track the performance of CRM campaigns and report insights and
recommendations to optimize future initiatives.
Government Exam Landscape: Understanding of this landscape is preferred but not necessary.
Cross-functional Collaboration:
Work closely with -
Graphics Team: Develop appropriate communication and visual content to attract
potential users.
Video Editing Team: To create compelling visual content for customer-facing campaigns
mainly sale campaign videos.
Content Team: Analyze trends and create engaging content to capture audience interest.
Category Marketing Team: To execute funnels for different Govt. Exams different user
journeys.

Strategic and Executional Role: Segment customer databases and create targeted lists for
tailored marketing campaigns.
Growth-related partnerships: Engage with potential stakeholders of different retention
platforms to implement new features growth-related partnerships.
Reports and KPIs: Maintain and track reports and KPIs on a daily, weekly, and monthly basis of
different marketing campaigns to increase engagement and retention.
Other Growth Initiatives: Conduct product market research by interacting with existing or
new customers via calls and other communication channels.
Experience
0 to 1 Year.
Familiarity with CRM platforms (like WebEngage) is a plus but not mandatory.

Job Description

Qualifications
Bachelors degree (Tech background preferred but not mandatory).
Familiarity with CRM platforms (e.g., WebEngage).
Strong analytical skills with the ability to interpret data and optimize campaigns proficiency in
data analysis tools (Excel, Google Sheets).
Excellent communication skills, both written and verbal.
Ability to work collaboratively with multiple teams, including video editors, Graphics, Content
Category Marketing Teams.
Familiarity with digital marketing tools and channels.
Must be a quick learner - Technology driven.
Strategic thinker with the ability to execute plans effectively.