TechExtensor - Specialist - Digital Marketing (3-4 yrs)

Digital Marketing Specialist

Job Description:

- Increase inbound lead flow from various digital marketing channels creating business potential.

- Assisting in the formulation of strategies to build a lasting digital connection with the audience.

- Planning and monitoring the ongoing company presence on social media (LinkedIn, Twitter, Facebook, etc.).

- Prepare service/product/festival posts for social media channels.

- Using Google analytics to conduct website performance reports regularly, analyzing and identifying the gap.

- Active involvement in SEO efforts (keyword, image optimization etc) using tools like SEMrush, KWFinder, AHRef, etc.

- Prepare online newsletters and promotional emails and organize their distribution through various channels.

- Content marketing and guest posting.

- On-page & Off-page SEO analysis, optimization and updating website content with targeted keywords.

- Google AdWords & PPC.

- Optimize online presence to increase company and brand awareness.

What you will be bringing:

- 3+ years of digital marketing experience for the web and other digital marketing channels.

- Proficient in MS Office, SEO & graphics creation tools.

- In-depth web analytics using Google Analytics.

- Knowledge of technology areas like Semiconductor, FPGA, VLSI, Embedded, Internet of Things, Cloud, Enterprise Mobility, AI, ML, Networking, etc would be a great fit.

- Amazing communicator, both written and verbal, with a process-oriented approach.

- Excellent teamwork skills.