Regional Trade Marketing Manager

• The incumbent will take care of Trade Marketing activities in the region while ensuring that TMs budget is under control. He / She will be responsible for in-store activities to boost the overall performance of the stores. Will take care of NPD planning execution. Ensuring asset planning, requisition Deployment.

What are we looking for

• A flexible energetic individual with an experience of 3-4 years of ASM profile.
• Should have a thorough understanding of business geography
• Should have good analytical skills budget understanding.

Key responsibilities:

• Trade Promo/Scheme Strategy Formulation
• Increase Direct Reach of Core Brands
• Drive same-store growth through the 5P Strategy to win in the store
• Drive Program Store Expansion and Governance
• Drive Innovation SKUS to deliver growth
• Seed in and Drive the perfect store program
• Track and Drive Execution in-store by partnering with a Merchandising Agency
• Own and drive the extraction building blocks in the region
• Govern Trade Spending for the region
• Formulate a Clear regional Agenda along with central Priorities