Taurus Mutual Fund - Manager - Marketing & Communication (8-10 yrs)

Position: Manager Marketing & Communication.

Location: Gurgaon

Department: Marketing

Job Description:

- We are seeking a talented and dynamic individual to lead the development and execution of strategic marketing initiatives to enhance brand visibility, drive investor engagement, and support business growth.

- This role involves overseeing multi-channel campaigns, creating impactful content, and managing communications to align with the company's objectives in the asset management industry.

Marketing Strategy & Campaign Management:

- Develop and execute marketing strategies to promote the company's mutual fund offerings across retail, institutional, and digital segments.

- Plan and implement integrated marketing campaigns (digital, print, outdoor, and events) to drive brand awareness and investor acquisition.

- Monitor market trends and competitor activities to identify opportunities and threats.

Content Development & Collateral Creation:

- Create high-quality marketing collaterals, including factsheets, one-pagers, presentations, and brochures.

- Oversee the development of investor education content, blogs, and social media posts to enhance financial literacy and brand credibility.

Digital Marketing & Analytics:

- Digital Marketing initiatives, including website management, SEO/SEM, email marketing, and social media strategies.

- Track and analyze campaign performance metrics and provide actionable insights for optimization.

Brand Management:

- Ensure consistent brand messaging across all communication channels.

- Maintain compliance with regulatory guidelines for marketing and communication.

Event Management:

- Organize and manage investor engagement activities, roadshows, webinars, and quiz contests to increase outreach and interaction.

- Collaborate with sales teams to support distributor and client events with relevant marketing materials.

Internal & External Communication:

- Draft press releases, newsletters, and internal communications to keep stakeholders informed.

- Manage media relations and ensure timely responses to media inquiries.

- Work closely with cross-functional teams, including sales, design, and product teams, to align marketing efforts with overall business objectives.

- Coordinate with external agencies or freelancers as needed for specialized tasks.

Qualifications & Skills:

Educational Background:

- Bachelor's degree in Marketing, Communication, or a related field.

- Post graduates will be preferred.

- 8 years+ experience in marketing & communications, preferably financial services/ asset management.

- Strong understanding of mutual funds, financial products, and investment management.

- Exceptional communication and content creation skills.

- Basic knowledge in digital marketing tools (Google Analytics, SEMrush, HubSpot, etc.

- Ability to work collaboratively with sales teams and external agencies.

- Analytical mindset with a data-driven approach to decision-making.

- If you are a passionate and creative professional, we invite you to apply for this exciting opportunity.

- Join our team and contribute to the success of our brand in the digital landscape.

About:

Taurus Mutual Fund was amongst the first few private sector Mutual Funds to be registered with SEBI. It recently completed 30 years in its journey of creating wealth for its investors. Taurus Mutual Fund is a unique equity-only fund house that continuously strives to strengthen its offerings with more & more innovative schemes designed on the basis of years of expertise, market knowledge & research.

With a commitment to excellence and a focus on innovation, we strive to provide sustainable returns and create long-term value for our investors. As part of our dynamic team, you will have the opportunity to contribute to the growth and success of Taurus Mutual Fund while advancing your career in the financial industry. Taurus Mutual Fund has established its presence across all demographics and its distribution network is strongly supported by more than 6000 business associates.

Taurus Mutual Fund is in the process of reorganizing itself to prepare for its future growth and is looking for quality resources to join the team and grow alongside.