Area Sales Executive - Modern Trade

Roles and Responsibilities

• Drive the secondary sales and monitor stocks.
• Drive the monthly sales through sales promoters.
• Looks after the process of selecting promoters/merchandiser and make arrangements of training programs for them.
• Month wise business forecasting, benchmarking the previous year.
• Observes competitor strategies within the assigned region and outlines efficient sales strategies.
• Identifies the areas of network expansion and introduces new products in the chains.
• Once the goals are set for the month, the ASE conducts a performance review of the promoters where there goals and efforts are evaluated on the basis of progress made.
• Provides on-the-job training and/or classroom training to the frontline sales personnel by understanding their strengths and weaknesses.
• Maintain knowledge of the current sales, promotions, schemes of competitors and security practices on monthly basis.