Upload Button Icon Add office photos

Tata Consumer Products

Compare button icon Compare button icon Compare
filter salaries All Filters

7 Tata Consumer Products Jobs

Tata Consumer Product - Senior Brand Manager (6-8 yrs)

6-8 years

Tata Consumer Product - Senior Brand Manager (6-8 yrs)

Tata Consumer Products

posted 3d ago

Job Description

Senior Brand Manager


Key Deliverables in this role:

1. Digital Content Strategy:

- Understand brand objectives and translate them into a platform-specific and data-driven digital strategy.

- Defining content buckets to drive awareness, engagement, and conversions across social media, e-commerce, and off platform channels.

- Develop brand specific content strategy leveraging influencers, AI-driven insights, and emerging formats (Reels, Shorts, Live shopping) to maximize reach and impact.

2. E-Commerce Content Excellence:

- Optimize A+ and B+ content across e-commerce and digital platforms to enhance product storytelling, improve discoverability, and drive higher conversions.

- Lead an always-on content approach, integrating organic, influencer, and interactive content to keep audiences engaged and build brand affinity.

- Define KPIs, track digital performance through analytics and social listening, and continuously refine content based on platform trends, audience insights, and business goals.

3. Digital Campaigns & Performance Marketing:

- Develop and execute high-impact content strategies across PR, influencer collaborations, trade marketing, and experiential activations to strengthen brand presence beyond digital platforms

- Plan and optimize integrated media campaigns across TV, print, OOH, digital, and retail media, ensuring a seamless consumer journey and message consistency

- Align ATL, BTL, and digital efforts to create cohesive storytelling across touchpoints, driving both brand awareness and business impact.

4. Consumer Insights & Trend Spotting for NPD:

- Stay ahead of trending content formats, consumer behavior shifts, and platform innovations to ensure brand remains digitally relevant.

- Continuously scan market trends, consumer insights, and white spaces to identify opportunities for new products, formats, and experiences that align with brand strategy

- Use first-party and third-party data insights to tailor content and improve audience targeting.

5. Stakeholder & Agency Management:

- Collaborate with cross-functional teams, including brand marketing, sales, R&D, and external agencies, to execute high-impact digital campaigns.

- Manage creative and content production agencies to ensure timely delivery of assets.

- Work closely with the legal and regulatory teams to ensure all digital content meets compliance guidelines.

Critical success factors for the Role:

- 6-8 years of experience in digital marketing, content strategy, or e-commerce marketing (preferably in FMCG or D2C brands).

- Strong understanding of social media algorithms, content performance metrics, and platform-specific best practices.

- Content creator mindset, someone who has built and scaled brand across digital channels.

- Hands-on experience with content management tools, analytics dashboards, and AI-driven content optimization. (tools)

- Ability to work with multiple stakeholders and agencies in a fast-paced, agile environment.

- Passion for data-driven decision-making and creativity in content execution.


Functional Areas: Other

Read full job description

Prepare for Senior Brand Manager roles with real interview advice

What people at Tata Consumer Products are saying

Senior Brand Manager salary at Tata Consumer Products

reported by 22 employees with 5-12 years exp.
₹26.5 L/yr - ₹45 L/yr
16% more than the average Senior Brand Manager Salary in India
View more details

What Tata Consumer Products employees are saying about work life

based on 1k employees
57%
72%
54%
96%
Flexible timing
Monday to Saturday
Within city
Day Shift
View more insights

Tata Consumer Products Benefits

Health Insurance
Job Training
Soft Skill Training
Free Transport
Work From Home
Free Food +6 more
View more benefits

Compare Tata Consumer Products with

Hindustan Unilever

4.2
Compare

Nestle

3.9
Compare

Britannia

4.0
Compare

Marico

4.0
Compare

Dabur

4.0
Compare

Godrej Consumer Products

4.1
Compare

ITC

3.9
Compare

Colgate Palmolive

4.2
Compare

Procter & Gamble

4.2
Compare

Amul India

4.1
Compare

Patanjali Ayurved

4.0
Compare

Adani Wilmar

4.2
Compare

Wipro Enterprises Ltd

3.8
Compare

Parle Products

3.9
Compare

Reckitt Benckiser

4.0
Compare

Cavinkare

3.9
Compare

Emami

3.9
Compare

Zydus Wellness

4.1
Compare

Unicharm

4.1
Compare

Wipro Consumer Care & Lighting

3.8
Compare

Similar Jobs for you

Digital Marketing Manager at Tata Steel Limited

7-12 Yrs

Not Disclosed

Senior Brand Manager at Mankind Pharma Ltd

5-12 Yrs

₹ 20-35 LPA

Senior Brand Manager at Snapfind

3-5 Yrs

Not Disclosed

Senior Brand Manager at Orbit Global

4-7 Yrs

₹ 24-30 LPA

Senior Brand Manager at Cultfit Healthcare Pvt LTD

7-9 Yrs

₹ 35-40 LPA

Senior Brand Manager at SNAPFIND

4-7 Yrs

Not Disclosed

Senior Brand Manager at Mamaearth

2-7 Yrs

₹ 25-40 LPA

Senior Brand Manager at Consulting Krew Private Limited

6-12 Yrs

₹ 15-30 LPA

Brand Manager at Inventiway

6-13 Yrs

₹ 18-32 LPA

Senior Brand Manager at Snapfind

4-7 Yrs

Not Disclosed

Associate Category Manager - E-comm RTD

3-5 Yrs

Bangalore / Bengaluru

3d ago·via naukri.com

Manager Primary Logistics

5-8 Yrs

₹ 22.5 - 27.5L/yr

Bangalore / Bengaluru

19d ago·via naukri.com

Associate Manager HRBP/Mumbai

2-6 Yrs

₹ 18 - 25L/yr

Mumbai

26d ago·via naukri.com
write
Share an Interview