Social Media Specialist

About TargetBay: TargetBay is a fast-growing eCommerce marketing automation SaaS company based out of Chennai and Atlanta.
Clients use our products to increase their online sales through our personalized email marketing and reviews technologies.
We have over 3,000 eCommerce companies using our produc.
Experience: 1 4 years.
Location: Perungudi, Chennai.
Position Overview: We are seeking a talented and experienced Social Media Executive to join our dynamic marketing team.
The ideal candidate will have a strong background in social media management, content creation, and graphic design, with a particular proficiency in Canva.
This role is crucial for enhancing our online presence, engaging with our audience, and driving brand awareness.
Key Responsibilities: Develop, implement, and manage our social media strategy across platforms (Facebook, Instagram, Twitter, LinkedIn, etc).
Create visually appealing graphics and content using Canva to support marketing campaigns and social media posts.
Monitor and analyze social media performance metrics to optimize strategies and drive engagement.
Collaborate with the marketing team to align social media initiatives with broader marketing goals.
Respond to comments and messages in a timely manner, fostering a positive community and addressing inquiries.
Stay up-to-date with industry trends, tools, and best practices to continually improve our social media efforts.
Assist in planning and executing social media campaigns, including contests, promotions, and collaborations.
Conduct market research to identify new opportunities and audience preferences.
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