Category Manager - Sell Side - FMCG/Staples (4-8 yrs)

Role & Responsibilities

- Understand customer needs and decision making criteria with respect to your category

- Understand market trends and factors shaping customer demand

- Understand competing options available to the customers across offline and online channels

- Own the sales and margin targets for your category

- Create and own category strategy.

- Create and execute monthly, quarterly annual sales plans by planning sales at single SKU level

- Translate into detailed and actionable plans with clearly defined owners and checkpoints

- Own pricing and price competency for all products in your category

- Own creation and execution of targeted promotions & campaigns Track campaign performance daily and work with merchandising and marketing teams to improve ROI.

- Own the on-app experience - look and feel of the app; esp around your category pages

- Analyze on-app behavior of customers (search, traffic, conversion funnel etc) and improve all key metrics

- Improve discoverability of the right products

Ideal Candidate :

First Principles Problem solver

Self driven : Ability to work independently with limited support in a fast-paced, high growth environment

Committed and High Intent : Hunger to work, deliver, and grow in a rapidly growing organization

Experimentative mindset : Ideate, try, measure, learn, document and help improve our ways of working

- Has work ex in Staples business

Good collaboration skills - great at communication and negotiation

- Ability to influence a variety stakeholders without relying on positional authority

Willingness to getting your hands dirty : Learn from customers, manufacturers and on ground teams about their business and challenges

- Strong analytical skills with advanced proficiency in Excel

- Interest and understanding of Retail in India within Grocery stores in staples industry