Senior Brand Manager - FMCG (5-12 yrs)

Sr Brand Manager-Reputed FMCG company

Key Responsibilities:

- Determine key brand goals and strategies to achieve them with sharp understanding of Customer, Trade, Consumer, Brand and Business insights

- Develop and execute brand marketing plans on time and in full like promotion planning, marcom, media planning, SM & Digital, Ecom/MT/Trade marketing initiatives, new product rollouts etc.

- Manage brand budgets to ensure spends are optimal and aligned to budgets

- Work with Sales teams (GT/MT/Ecom) to ensure good execution of brand goals on ground

- Review periodically the brand, category, competition, target markets and consumers for smart and timely interventions to grow Brand, Sales and Market Share and loyalty/advocacy.

- Effectively communicate, coordinate, develop and manage internal and external stakeholders including functions like legal, technical, commercial, Packaging, R&D, QA/QC and 3Ps like creative agencies, SM & Digital, Research agencies, Activation agencies etc.

KPIs:

- Achieve Targets - Sales, Turnover, Market share, Brand Health Metrics, Brand Contribution, Budgets, Media plan, JBP, Retail Activation and ROI where applicable.

- Determine brand marketing plans and calendar of relevant activity plans, and effectively roll them out on time and in full to ensure the above KPI's (mentioned in point 1) are met.

- Work closely with sales teams, research teams, NPD teams in markets and develop understanding of consumer, brand, customer and markets

- Put together JBP brand plans (Joint Business Plan initiatives and budgets) for key customers working alongside key account managers of Modern Trade and Ecommerce accounts and effectively roll them out to build brand, salience and share.

- Coordinate and monitor research - brand, product, consumer, market, new-product as required

- Effectively coordinate with and manage internal and external stakeholders and reportees if any.

Key skills & competencies looked for:

- Good communication and presentation skills

- Working knowledge of managing new product development and rollouts

- Ability to be externally focused - develop good understanding of consumer, customers, shoppers and markets.

- Good analytic ability on paper and in perspective

- Eye for detail - ability to become a subject matter expert