Content Specialist

Position Junior Content Writer Responsibilities Content Strategy o Assist in developing comprehensive content strategies for evergreen content blogs and campaigns

o Contribute to crafting effective value propositions and compelling narratives

o Research relevant product and competitive information utilizing consumer insights gained through data and testing Campaign Strategy o Collaborate closely with the Campaign Manager to comprehend audience dynamics competitive content and campaign performance data o Create buyer centric content journeys aligned with campaign objectives Content Distribution

o Work in coordination with Campaign Managers social media internal communications and digital teams to ensure seamless promotion and amplification of campaigns across paid owned and earned channels o Ensure performance data and insights are communicated back to the team for continuous improvement Blog Management

o Manage the end to end process of blog content including ideation editing SEO optimization digital strategy and scheduling

Content Ideation o Demonstrate a proactive approach in generating fresh innovative content that resonates with the target audience o Lead the ideation process to transform data and insights into compelling thought starters and stories Content Creation

o Develop asset briefs aligned with the creative vision overseeing the creation process for internal or external content creators during the RFP process

o Contribute to the creation of various assets including website copy registration forms emails thought leadership pieces whitepapers blogs and social content o Provide visual guidance for all assets Production Oversight o Take ownership of content production across channels and formats including written video interactive and social assets from upper to lower funnel paid media and events

o Collaborate with and manage creative editorial resources ensuring the development of original content in adherence to briefs and brand standards o Efficiently manage production timelines consolidate feedback and obtain approvals from multiple stakeholders Analysis and Content Optimization

o Monitor and measure the performance of all content assets to ensure quality and effectiveness across channels o Conduct A B tests and provide recommendations for optimizations making informed decisions on content extension or discontinuation based on performance

Qualifications Masters Bachelors degree in marketing Communications or related field Strong writing and editing skills Familiarity with content management tools platforms systems and SEO best practices Excellent organizational and project management skills Ability to collaborate effectively with cross functional teams Proven experience in content creation and campaign coordination is a plus Note This job description is indicative and may be subject to evolve based on organizational needs