Social Media & Content Manager

The post holder should be well versed with the latest trends in digital marketing and content management.

• Content Creation:

• Develop, implement, and manage content strategies that resonate with our target audience and support business goals.
• Create high-quality, engaging, and informative content including articles, blogs, case studies, newsletters, and social media posts.
• Collaborate with internal teams and subject matter experts to gather insights and create content that reflects industry trends and company expertise.

• Social Media Management:

• Plan, execute, and monitor social media campaigns, with a primary focus on LinkedIn.
• Manage social media channels and engage with followers to build a strong online presence and foster community engagement.
• Schedule regular posts, monitor performance, and adjust strategies based on analytics and KPIs.

• Content Optimization:

• Optimize content for search engines (SEO) to increase organic reach and visibility.
• Track and report on content performance, using insights to refine and improve future content strategies.

• Marketing Campaigns

• Developing marketing campaigns that align with the overall business goals. This includes defining objectives, target audience, messaging, platforms, timelines, and budget for each campaign.

• Collaboration & Coordination:
• Work closely with the marketing and sales teams to create content that supports marketing campaigns and sales initiatives.
• Manage content calendar and coordinate with internal teams for timely delivery of content.

Qualifications & Experience:

• Bachelors degree in marketing, Communications, Journalism, or a related field/MA in English
• 3-5 years of experience in content marketing and social media management.
• Experience of working with social media management/ content management agency will be a preference.
• Experience in B2B marketing or working with Research/ VC/consulting/ social media management/ Content Management firms.
• Experience of writing business content.
• Proven experience managing LinkedIn and creating content that drives engagement.
• Strong writing, editing, and proofreading skills with the ability to create diverse types of content.
• Familiarity with SEO best practices and content optimization techniques.
• Proficiency in using social media management tools (e.g., Hootsuite, Buffer) and analytics tools (e.g., Google Analytics, LinkedIn Analytics).
• Strong project management skills and attention to detail.

Preferred Skills

• Experience in B2B marketing or working with Research/ VC/consulting/ social media management/ Content Management firms.
• Proficiency in researching industry trends, competitors, and audience preferences.
• Creative thinker with a passion for storytelling.
• Expertise in using LinkedIn features such as LinkedIn Navigator, LinkedIn Ads, groups, and other tools to engage and connect with target audiences.
• Ability to work independently and manage multiple projects in a fast-paced environment.